Cafepharma Advertising

Thank you for your interest in advertising on cafepharma.com.

Cafepharma.com is a website by pharmaceutical reps, for pharmaceutical reps, with news, research links, message boards, articles, and more. We currently receive approximately 7,500,000 page views per month (25,000 + unique visitors per day on weekdays), with daily traffic from behind the firewalls of most major and smaller pharmaceutical and biotech companies. In addition, we have a strong base of pharmaceutical job seekers and industry investors.

Visitors to our site view an average of 19 pages per visit, with the most popular areas being our front page (with a hand-selected newsfeed updated 7 days per week), the message boards, and the classifieds.

An ongoing voluntary demographic survey of our site visitors shows the demographic attractiveness of our users:

* 94% have at least an undergraduate degree
* 38% have some graduate work or a graduate degree
* 48% have an annual hh income of $100K or more
* 56% male, 42% female
* 30% are 25-34 years old
* 35% are 35-44 years old

In addition, the survey indicated that 51% had bookmarked our site, 18% visit on a daily basis, and 26% visit several times a week.

We currently have several advertising opportunities on cafepharma.com:

Banner ads:

Banner ads are sold by impressions, with one impression counted every time an ad is loaded. Cost is $10 CPM for specific locations, and $8 CPM for run of site. Minimum buy is $400 per month. For example, if you purchased 50,000 impressions to run on the front page only, the total cost would be $500 (50,000/1000 = 50 lots of 1000 impressions, at the cost of $10 per 1000 = 50 X $10 = $500). Bulk discounts are available for purchases of 100,000 impressions or more.

Static Front Page Ads:

A limited number of static front page ads are also available. These ads will be shown each and every time the front page loads during the buy period (instead of rotating like banner ads). Discounts are given for quantity purchases:

per month: $3,400
per quarter: $9,600 ($3,200 monthly cost)

Message Board Sponsorship:

Message board sponsors will have a 160 x 400 pixel ad on the left-hand side of the message boards above the Google ads. The sponsorship ads are static and will show each and every time a message board page is loaded. They are an excellent value since our message boards receive in excess of 5.5 million pageviews per month. This works out to an approximate CPM of $2.40.

per month: $17,500

per quarter: $42,000 ($14,000 per month)

Small Message Board Static:

We also have an ad size for those who want to run a static ad on the message boards, but may not have the budget for the larger sponsorship size above. This ad is 160 pixels wide by 100 pixels high. This ad will appear at the top of the ad column on the left hand side of message board pages. Advertisers will get an incredible value with these ads since the CPM will be approximately $.85. This gives advertisers an economical way to reach virtually all of the users on the message boards.

We will limit these ads to a maximum of four at any one time.

per month: $4,500

Per quarter: $12,000 ($4,000 per month)

Exclusives:

In some cases we will allow the purchase of exclusive rights to advertise specific products or services. If you are interested in an exclusive advertising agreement, please let us know via our contact form.

Front Page Newsfeed Sponsorship:

Our front page newsfeed sponsorship is currently available. Advertisers receive a line of copy and a link, in a "sponsored by" format, directly under the heading of our newsfeed. This newsfeed is updated 7 days per week. Discounts are given for quantity purchases:

per month: $2,000
per quarter: $5,400 ($1,800 monthly cost)

All rates are net as listed. Rates are subject to change without notice. All advertising must be paid for in advance, unless prior arrangements are made.

We can also work with you to develop other advertising solutions. Please let us know if you would like an account rep to call you.

For further information or to place an ad, please send e-mail to: advertising@cafepharma.com

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