Agreed. All patients and HCPs need to hear is sleep medication and they all group them into the same bucket UNLESS someone clinically walks them through why Lunesta is different and why this does not apply to Lunesta. You walking in with your turkey hoagie for the docs and the window witches telling them thatthis study did not mention Lunesta by name does not do you any good regardless of how much value you think you bring to your customers. The guy who posted the chicken little comment should really think things through before they post.
LOL. Window witches. There's also a big study talking about 4x increase in "death" for anyone that takes sleep aids regularly. It must be lovely to be selling Lunesta this week.
