I am fairly new to this industry although I did sell Pharma for two years and was VERY successful. I switched to Ortho because I felt I had accomplished all I could in Pharma and wanted a new challenge. Anyway I have been trying to gain traction in my territory with Micronail and am running into many obstacles. Any advice you have would be greatly appreciated.
Maybe try selling a different product. Micronail hasn't exactly been well received in the market. I would focus on our volar radius plate. And ignore the previous poster. He didn't even make sense. Just keep hitting the pavement everyday and you'll do fine. Try selling our shoulder too. It's got a great clinical history.
Our shoulder and volar plate have a lengthy clinical history. This poster is obviously a disgruntled ex-employee or competitor. I would put our shoulder against Tournier or Depuy any day.
Please site any piece of evidence to back your claim of long clinical history. How many shoulder companies still only offer a keeled glenoid? What percentage of the shoulder market is Olympia? Name one surgeon champion for the shoulder. When is the last time Wright even trained reps on their shoulder?
Have you thought about simply expanding the indications? Micronail for DIP fusions, Acdf's and as a solid option to a syndesmosis screw come to mind.... Good luck!
