What is the deal with Bystolic marketing people leaving????

Am I nuts or have we gone through 5 different product directors in less than 2 years? What's the deal?

 

If they have to deal with EH its not surprising

 

I called early this week to talk to that guy, Ryan, and he's gone! He only came here in like August

 

EH is not the biggest issue, Big Red is. The most highly despised and unskilled leader of our time.

 

let's try sales gimmick #23 to spin this wonder drug!

 

But Dr, It vaso-dialates....So will you write it now. No? OK, how about the fact that it only has one indication while the generics have 4 or 5 indications and cost 10 times less, will you try it now? No? .......Coffee anyone...Donuts?

 

I have a great idea! Since we had such success with Combunox selling in a generic market, let's sell a Beta Blocker in an even more generic market and come up with the gimmick that it vasodilates and is selective...but there is no evidence of that, the MOA is only theory...so I guess we are going to have to increase out budgets to $12000 per quarter to spend on Doctors. Maybe then we can keep two of the 5 reps per POD.

I have a better idea. Let's dive into the antibiotic market there aren't that many generics there are there?...oh I forgot that idea has already been taken with Ceftaroline. Better yet, I think we should rename the company to Forest generics and sell our products as generics at generic prices. At least the doctors will consider writing then...but then ultimately will just eat the food and say screw you!

 

yesterdays news---the drug is a has been

 

They leave because they're Teri-fied of Skelator!

 

Well said.

 

Good point--and remember who the head of Combunox product marketing was---see a pattern here? I do and the connector is The Red Menace.

 

Amen, Brother. She is one scary bitch!

 

Hmmmm, now, let's think....what is the common thread between Bystolic and Combunox?

 

Good marketers inside and outside of Forest have made it a priority to escape her. It takes 3 months to realize you need away from her; 3 months to see if you can maneuver a job with another team (it can't appear as if she is the reason for the move) and if not, 3 months to find another job. Anyone who sticks around longer than that is pathetic.

She is a severelky disturbed and unhappy person.

 

But Doctor, it's yesterdays drug at tomorrows price------bye bye Bystolic