but the turd is sinking. So are the all the sales people and no question now Celgene overpaid for ABX and ruined the momentum of the current sales force on the product they were focused on. Nice job guys!
Celgene should schedule some more rep time out of the field to discuss the issue. Perhaps another objections handling workshop?
Celegene will talk a huge game. The fact is ST and MA insulted everyone in the beginning. "Doctors will show up to your programs now that Celgene is here". No they wont and now they realize that the Abraxis team did a great job with very little. Abraxane will sell 10-20% less in 2011 than in 2010. Take that to the bank. No sales people = no sales.
Well the company reported Abraxane sales of 74 million for the first quarter. Is that a good sales number or a mediocre sales number?
Considering annual sales were $333 million in 2009, not so hot, especially considering all the price increases.
All you have to do is Google the numbers. ABRAXANE®revenue for the first quarter of 2010 increased to $87.9 million So if you take out the price increase the sales for the first quarter 2011 were 70 million. The OP so far is right, the sales are down 20%.
Also take into account that the arrogant Celgene let go of most of the people who actually understood the drug and knew how to sell it. Big pharma marketing doesnt' work!!!
Rumor has it that all of the HOC's assigned to booth duty will receive a case of lipstick. When an international doctor comes up to the booth and asks about the Abraxane data, you give them the lipstick, so they can put the lipstick on the pig.
the joke is on celgene, not the pig. we're treating these abraxis people like kings and queens for bringing nothing over but some experience in breast cancer. hell, most of the oncology sales forces all have experience at some point with breast cancer. these abraxis folks learned a lot from patrick...tell the buyer what they want to hear. geniuses!
