Easy, simply submitt claim as an out of network lab. Have the patients complete a satisfaction survey to get a gift card. They will never look at the EOB. Insurance gets hosed and patient lifetime cap is depleted Also enlist the doctor in a tumor registry program to get the work with no strings attached. Patients are not required to sign a consent form to release their data. I know of an account who receives $400 per bone marrow to get the work. Spoke to the oncologist who said no clinical trial protocol was established and if you can stick a needle they will pay. Great model! Great marketing Susan....oh Impath days were better...direct to patient marketing that really impressed local pathologists. At least they can call a prostate biopsy! The sales force resembles Dead Heads still awaiting Jerry's ressurection. All former Geoptix, Dianon, and Neo Heads.
