Latuda Award

Discussion in 'AbelsonTaylor' started by Anonymous, Jan 1, 2013 at 2:17 PM.

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  1. #1 Anonymous, Jan 1, 2013 at 2:17 PM
    Anonymous

    Anonymous Guest

    What is the thought process in an agency like yours when you win an award but the Rx impact of the creative has been ZERO as in the case of Latuda?
     
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  2. #2 Anonymous, Nov 26, 2013 at 5:47 PM
    Anonymous

    Anonymous Guest

    Good point. AT has very little creative ability left. Dale is no longer in charge.
     
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