Rebranding Derm

Discussion in 'Valeant Pharmaceuticals' started by anonymous, Sep 4, 2017 at 7:20 PM.

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  1. anonymous

    anonymous Guest

    So what does the name change to Ortho derm actually do? Its not angling for a sale, no one wants to buy the unit. How does this change marketing the drugs though?
     

  2. anonymous

    anonymous Guest

    Sounds like Valeant's motto: lipstick on a pig.
     
  3. anonymous

    anonymous Guest

    That's like trying to rebrand herpes
     
  4. anonymous

    anonymous Guest

    This so called new "Dermatology division. Is nothing but a business model that is totally out of the real
    marketplace.Since most PBM won't cover any branded generics. The best that this company can do is unload their products to a generic company.