Who are the execs who are so against dtc tv? The largest awareness driving media for patients is the one place GNE will not go into. Are we in the dark ages?? Don't want to mess up our reputation in science? What reputation. Outside of SF and maybe Herceptin users, who the heck knows the corporate brand anyway? We are no Pfizer and Merck.
We are Genentech. We don’t need no freakin tv advertising! Our science sells our drugs. Now get back to work. Your work is not done. Somebody, somewhere, needs a custom made latte. You know what to do.