Trauma Gaining Steam Nationally

Discussion in 'Smith & Nephew' started by anonymous, Jan 5, 2018 at 3:11 PM.

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  1. anonymous

    anonymous Guest

    Have you guys noticed how much momentum we are picking up in the trauma segment across the country?
     

  2. anonymous

    anonymous Guest

    Smith & Nephew has trauma products?
     
  3. anonymous

    anonymous Guest

    You are correct, we are moving in the right direction. We own and control quite a few of the top trauma docs in teaching hospitals. They have helped us to push our numbers upward as their resident pupils move into attending positions. It’s been a bold and productive strategy and we will probably see it copied by some of our competitors. Previously this type of buy your doctors strategy was contained to the spine industry but we expanded it and the rest is history. Own the surgeon, own the business
     
  4. anonymous

    anonymous Guest

    You are completely delusional Mr Corporate Gravy Trainer.
     
  5. anonymous

    anonymous Guest

    g y a

    i'm not very good with spelling
     
  6. anonymous

    anonymous Guest

    Yea ok. Name 2 docs who we’ve bought?
     
  7. anonymous

    anonymous Guest

    1). Paul Tornetta in Boston
    2). William Ricci in St. Louis
    3). Roy Sanders in Tampa

    We own all 3 of them and drive business by using them as advertisements for our stuff
     
  8. anonymous

    anonymous Guest


    You clearly have no idea what you're talking about. S&N doesn't "own" anyone. Nor does any company. You pay them Royalties and Consulting Fees. Most of them have, and continue to work with other companies. Also, Surgeons don't advertise. They may advocate SN products during surgeon courses that they are being paid for, which they helped design, and therefore get paid royalties when they are used.

    PT3 designed and uses some Stryker nails (also operating a lot less than in the past.)
    Bill Ricci doesn't work in St. Louis anymore (probably the biggest upside for SN)
    Roy Sanders helped design Depuy Ace plates.

    There ins't the type of loyalty you think. Synthes had the same strategy from the beginning, but better focus on training residents and didn't pay design surgeons. SN needs a better strategy if they want to ever get a bigger piece of the market. The Problem is the reps...
     
  9. anonymous

    anonymous Guest

    Poor Synthes and Zimmer reps can’t figure out why their doctors are leaving. It must be money!
     
  10. anonymous

    anonymous Guest

    What self respecting Trauma Surgeon uses Zimmer?
     
  11. anonymous

    anonymous Guest

    So long as SN underestimates what it takes to compete in trauma, they will always be mentioned in the 'other' category when the players are mentioned. Trauma centers are dominated by real trauma companies which is why Depuy Synthes and Stryker will continue to dominate. Community docs really appreciate reps that can help them fix things right the first time and get them home to their families rather than floundering in the o.r. late into the night. In the end the biggest difference between companies is the quality of reps and their preparedness and willingness to serve customers. SN doesn't see it or refuses to see it. They are held prisoner by recon reps who do little to pursue trauma while Stryker and coming soon, Globus, will give customers what they want as SN further fades to irrelevant.
     
  12. anonymous

    anonymous Guest


    Methinks it’s you who doesn’t have any idea what you’re talking about. Here are some FACTS for you:

    S&N payments to doctors over a 27-month period:

    Tornetta: $5.5 million from S&N
    Ricci: $1.3 million from S&N
    Sanders: $6.6 million from S&N

    That’s called “owning” the doctor, chief. We bought them and own them. They use our stuff and advertise it to residents. Perhaps you don’t know how this works. Sit down and get out a piece of paper, son.

    https://projects.propublica.org/docdollars/company/smith-nephew-inc

    That’s how we’ve continued to push share. Take notes.
     
  13. anonymous

    anonymous Guest

    https://projects.propublica.org/docdollars/company/smith-nephew-inc

    That’s called “owning” the surgeon, bossman. Get a clue.
     
  14. anonymous

    anonymous Guest

    Look you found the royalty agreements! Not really owning. They don’t do anything for those payments, they just designed parts of the intertan, the fastest growing CM nail in the country.

    You too can patent an something and get a royalty, you don’t have to be a surgeon.
     
  15. anonymous

    anonymous Guest

    Who are you kidding? The only trauma momentum around here is the trauma we do to ourselves!
     
  16. anonymous

    anonymous Guest

    If this is true then how much business do these three doctors generate for us at their hospitals?
     
  17. anonymous

    anonymous Guest

    We actually lost ground when Zimmer bought Biomet. Before, we were in 3rd place of the major 5 trauma companies. Now we are in 4th out of 4 major trauma companies and when Globus kicks our ass we will be 5th out of 5. We're not fooling anyone.
     
  18. anonymous

    anonymous Guest

    Tornetta has turned BU into a big Smith and Nephew advertisement. All of the residents that come through here use us and they advocate for us when they leave. PT3 is a big personality and we pay him well. He openly mocks our competitors products. Ricci did the same thing for us in St Louis and is now working on doing it in NY. Not as loud as PT3 but we pay him handsomely to tow the line for us. Sanders is least effective of the lot as he tends to flirt and migrate in and out, but when we threatened to pull a few comp agreements he fell back into place.

    We should continue to cultivate more guys to drive our trauma stuff because it’s working where we’ve invested the dollars into the docs
     
  19. anonymous

    anonymous Guest

    I am considering a smith and nephew job where my focus would be in trauma Is this steam still happening nationally and if so do you think it will continue ?
     
  20. anonymous

    anonymous Guest

    Oh, that's not steam - its smoke, and it's being blown up your ass.