I’m by nature a very positive person but I’m really starting to sour. Sick of working to get writers to try Northera only for them to start the perfect candidate and then have the patient cancel due to lack of financial support. Dual-eligible, LIS and commercial patients isn’t a strategy - it’s a move of desperation. I’m really close to leaving as I can’t invest my hard efforts only to see the company’s strategy let me down. This needs to be fixed yesterday
Yes we all our sick of it. I had a a cardio who stooped writing in November ( yes the co pay was the issue) when he had to DC a few patients who were doing great with Northera. Well he put the pen to the pad, less then two weeks ago. I received a call yesterday and was informed that the co-pay was 1700. The nurse then went on to say the doc has canceled all my lunches. He never want to hear about Northera again. He also was calling home office.
Been in this game for years. Those that can’t sell bitch about co-pays, Managed Care, access, etc. Those of us that are pro’s make it happen!
The problem isn’t making it happen. We’re all capable sales people. The problem is standing in front of a KOL and asking them to cherry pick patients who are appropriate for Northera based on their insurance. Physicians don’t think this way and you can’t expect them to respect this tactic. It makes us look bad.
This drug has existed for decades. Some would say it’s unethical to have insurance dictate who has access. You are gouging patients for every cent their insurance can tolerate. The same thing was done with Sabril and Xenazine.
