My company is pushing nothing but generics and hanging on to old branded products with no coverage. Seems we are all competing for the generic market share now. Is it to leave derm behind? Hard to see a future in derm with no innovation. Major Layoffs and more generics are all I’ve seen over the past few years in this space.
Expect it to continue that way. Managed care has changed everything. The cheapest products win every time.
