Does Ferring have a patient orientation? just wondering how decisions get made....

Where does the patient sit in the Ferring decision-making tree?

 

hahaha. Good joke! The answer is no different than any other pharmaceutical company… Last

 

patients are only seen as cash cows

 

This is not true. Ferring hired a Chief Patient Officer who is equivalent to the CEO. And my DM told me that significant resources have been allocated to creating really good patient programs. And he also told me we have many many many other programs too.

 

you must be new to pharma. Pharma does not care about patients. They care about selling their poison and making money

 

This CPO person would not be equivalent to the CEO. That’s not how it works.

 

I don’t know who you are but my district manager doesn’t lie to me. He said we are a patient centric company so that means the CPO is equal to CEO and it’s good for FDA and MCOs. I’m not new but you sound like a dumb dumb

 

Well then according to that logic the CFO, CMO, CCO, and anyone with “Chief” in their title is equivalent to the CEO? Or is it that those essential roles will all pale in comparison to the importance of the “Chief Patient Officer”? Because that’s what pharma cares most about.

 

It’s a new industry approach but now you’re getting it, CEO = CPO. Ferring is leading the way to inculcate it’s structure and patient strategy. In the long term we may not even be selling drugs. The foundation of people come first

 

Hahaha!! That’s amazing. This guy is funny.