Eucrisa a lost cause?

Ditto that

 

Absolutely CSO for Derm & Biosimilars

 

Came over from CL2 at the beginning. I&I is nite and day difference from IM. No R&F, no bullshit busy work, wear whatever u want to meetings. Just do your job and have fun doing it. Like a completely different company.
Eucrisa is a good drug that has its place. It’s not a miracle drug but it has had some amazing results in patients. It’s a hell of a lot better than the dogs we had to sell in IM. Anyone remember Toviaz? Premarin VC? Exubra? Caduet?

 

Keep telling yourself that as long as you believe it. 100mil . Total joke given the billions we paid for it. And 300 dang reps selling a cream you have to put on like suntan lotion to burns like fire in cracked skin.... basically torching kids and patients.
Take the steroid shots and pack as it is a lot easier and works lot better & faster.
Eurcrisa is dog of Pfizer portfolio with Inflectra that puts people into shock & hospitals.
Xeljanz is only I& I drug that works, makes profit and pays the bills but it is rapidly crashing to Rinvoq due to a few poor HQ leadership decisions.
I&I worse division in Pfizer as of 2020

 

In all seriousness, Eucrisa Yes a contract sales organization drug if there ever was one. The people calling on Derm are so overpaid and so under worked it’s pathetic. Air paid a shit ton of money to sell a damn drug that you rub on come on where is the science where is the technology where is the real fight in this race. It’s not hard to see a dermatologist. It’s a complete waste of money

 

You’re a waste of a rep, obviously! Derm is “speciality” for a reason...because it takes certain reps with certain skill set to be successful. They work smarter, not harder. Oh, and make sure to check your skin every day for new moles!

 

...because it takes certain reps with certain skill set to be successful. That's funny.

 

Heartbeat and they show up...That’s about it.

 

this is surely a joke

 

Man a lot of hate on this thread. Don’t understand it. We r all Pfizer.

 

Yeah, smarter not harder is really a cover for not working very hard, derms are the easiest speciality in the universe to see and influence, this is a contract job period.

 

Was dead out of the gate when Angela Wong made the call to overpay 50 fold for Anachor giving their CEO his private island.
Any glimmer of hope went down w hiring a PC VP to run the ship 2yrs ago.

 

Does Eucrisa have a reimbursement team to help pull it through? Has Pfizer ever employed Field Reimbursement Managers to support Eucrisa?

 

ELT please dump this division!

 

Let’s call this for what it is.... it’s just to damn expensive. Eucrisa is a fine product but topical steroids work quite well also. So the dilemma is how to price it so managed care will accept it to some degree. Clearly, 600 bones a tube ain’t getting it done. It would be interesting to see what primary care could have done had a 30 gram tube priced at say 150 before rebates... we will never know.

 

I understand Eucrisa is expensive, thanks for your reply.

Do you know the answer to my question? Has there ever been an FRM team either internal or contract for Eucrisa? Thank you.

 

The answer is no. Seems useless for our next launch as I am very comfortable working with the right people in my offices to make it happen.

 

To be specific, there never has been one. Conceptually , It’s not a bad thought but the reality is the disease state involved is not high on the priority list for PCPs, lots of indifference and bigger fish to fry. Any extra step will be met with resistance. I’m sure the best reps could probably pull this thru to a degree but it’s an uphill slog, especially at this point basically 4 years post launch.

 

Thanks for the answer about the FRM's. Very helpful! Always appreciate this board. Is there a Derm team selling Eucrisa and a Primary Care team selling Eucrisa or is it the same Rep. calling on both sets of Doctors?

 

When is the next launch expected for Eucrisa? Is that for Atopic Dermatitis?