Clearly Ceva wants to go direct

Ceva just dropped distributor margins by about 30%. Do they plan on any new blockbusters to make it up with this reduction? If not, distributors will drop them without missing a beat.

 

I didn’t realize Ceva was still a thing.

 

All the big 4 dropped their margins. Talking to the Dist Reps they are trying to make up for the shortfall.

 

Becoming a much better thing. New management with new products!

 

They should. All the distro reps I know are old and useless