The "Taclonex Dogs", as you have put it, have a much easier job...and have samples. What do you have?
So, you want Picato samples, for a drug used for two or three days, is that right? So how big should the sample be, and how long should the average use of the sample last? Please be specific, so that we get your exact implementable feedback. Thank you.
Can't sample P because it would detract from scripts. So, calling on docs every two weeks without samples is going to be swell, isn't it? "Hi Dr., I want to share this information about Picato with you!" Dr: "Really? New information? Because unless it is new, or unless you have something for me (ie., samples), I have no need for you. Now go away"!
Oh please, do you really think you bring value outside of samples? News flash - you don't! After dozens of visits with nothing to offer except your questionable charm and biased info, you'll see how welcome you are in the offices!
Why would derms prescribe the product if we give samples and patients pay less for the two products alone?
Dogs for sure. We're the German Shepard's watching out for you wild mutts. Running wild and not knowing which way is up. I am tired of watching you get your ass run over. Your lucky you are still new, grow up and start selling your product. There is no bone for carrying your dead weight. Or selling the benefits of your product. Good thing the company hasn't figured out how worthless you are.
If you're afraid of competition from an old 5FU, then god help you. Come to think of it, the launch would be going much better if only Zyclara, carac, and Solaraze would go away. Then we would be in great shape! Oh, and it would be great if some study came out stating that cryo is horribly dangerous and disfiguring. That would be awesome. Then our launch would really take off!