STOP FAKING CALLS

Anonymous · Jun 8, 2015 at 8:13 AM

Anonymous said: ↑

The company looks at what happens when an FLT is supposedly done. They can measure what happens when an FLT is done and usually the metrix (market share etc), whatever you want to measure, will improve. Is it because of the FLT? No, and hell no! The reason the measured metrix improves is because the rep did what that day? He did a lunch and actually had a good face to face discussion with the doc. Nobody even heard the FLT as it played in an adjacent room so as not to disturb the product discussion. So what you are actually measuring is the contribution of the lunch. Pharma, being deaf, dumb and stupid has never been able to accurately figure out cause and effect. This is another good example of which. As I often ask, "if an FLT is played in the forest or a doc's office and nobody hears it, did it really happen?"
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Bulls-eye

Anonymous · Jun 8, 2015 at 9:43 AM

we did that [ had to ] back 10-14 years ago.....turned volume down, chatted, and ate....

STOP FAKING CALLS

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