Zimmer buys Etex

Discussion in 'Zimmer' started by Anonymous, Oct 4, 2014 at 8:46 PM.

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  1. Anonymous

    Anonymous Guest

    So how is the subchondral injection product going? Well enough to make it worth buying Etex? Or is this another frolic in the park with no real idea of how to sell this product and whether it works as advertised?
     

  2. Anonymous

    Anonymous Guest

    The latter.
     
  3. Anonymous

    Anonymous Guest

    Lots of good science behind the ETEX products. The problem is the market does not care...
     
  4. Anonymous

    Anonymous Guest

    Even if they did care they wouldn't pay.
     
  5. Anonymous

    Anonymous Guest

    I've had a lot of success with this product, if you can explain the science behind the procedure and consequences of untreated chronic bone marrow lesions, it makes a ton of sense, and Docs see chronic BME all the time, and if they tell you they don't, they aren't looking at the MRI.

    Also, you shouldn't be having reimbursement trouble in the right setting...