If they can convince everyone that they suffer from something, and get them to pester their doctors into writing prescriptions for GSK medications. I guess the main obstacle is most people are afraid to go anywhere near a doctor's office for fear of being legally robbed.
Can GSK turn around? GSK spins right round, baby! Right round like a record, baby... Right round round round You spin GSK right round, baby! Right round like a record, baby Right round round round!!