Merck marketing sucks

Discussion in 'Merck' started by Anonymous, Oct 21, 2014 at 11:56 AM.

Tags: Add Tags
  1. Anonymous

    Anonymous Guest

    Across the board, vaccines, diabetes, cv our marketing group are a bunch of hacks.

    The failures litter our history and the current plans insure more of the same.
    They continue to think they know the providers better than the field which has an average tenure of 17 years. The choose who can be called and what should be said. It does not work. If this company wants to reduce cost slash thus bunch of MBA hacks
     

  2. Anonymous

    Anonymous Guest

    and slash the hack team of relocation specialists while they are it. i mean look at the make up of that team. I don't think even of them has an actual college degree.
     
  3. Anonymous

    Anonymous Guest

    Check out who gets ahead here. Its MBA or bust!
    PS..and most I know from here got in on the free tuition boat! What a sweet deal (no 100K MBA school loans to boot!)...privilege does rock and pays off big time. Sure as hell don't think they will give such a pricey gift and not keep ya around for a good, good while.

    For those not informed.....time to return to the hallowed calls. Sorry guys, now on your many dimes!
     
  4. Anonymous

    Anonymous Guest

    It's the legacy left by Brad S. and his useless cronies that sucked up (Didi, Ron, Tim, Carol, Kim, Mike, etc.). The years that killed good marketing and good leadership
     
  5. Anonymous

    Anonymous Guest

    Without marketing and all the great MBA talent we would be in much worse shape. There is a reason why we get paid much. We liberate companies. The layoffs would be much greater without us.

    Can I see a few people write thank you for all our hard work.
     
  6. Anonymous

    Anonymous Guest

    You should start marketing your talent somewhere else, your career here has an expiration date. No need to thank me for the reality check and career advise.
     
  7. Anonymous

    Anonymous Guest

    When was the last good idea that came out of the Marketing Dept. They tell each other how smart they are. If I hear the term "Market Research shows" I'll throw up. I know they do not want to hear what HCPs really have to say only the ones they pay to agree with their Marketing Plan.
     
  8. Anonymous

    Anonymous Guest

    Merck has a marketing department?

    This is news!

    :)
     
  9. Anonymous

    Anonymous Guest

    Please - show some respect for our enlightened and most supreme knowledgeable marketing colleagues. Do you not realize that a homogenized group of the same tired, insular, select, business schools colleagues would not know the answer to creating revenue in a diverse, changing market place? Do you not realize that their intellect is the finest in the world? They do. And they will be the first to tell anyone who points out the flaws in the recycled "story" they want to promote. That is if anyone has the 'safe to speak up' backbone. Please continue to be shocked and awed by merck's marketing prowess.
     
  10. Anonymous

    Anonymous Guest

    Dulera
    Juvastink
    Liptruzet
    Grastek
    Vorapaxar

    What more do I need to say?
     
  11. Anonymous

    Anonymous Guest

    Marketing is only as good as the products behind it.
     
  12. Anonymous

    Anonymous Guest

    Hey, Pet Rocks sold only because of a great marketing campaign. It's all about the spin.
     
  13. Anonymous

    Anonymous Guest

    Spin helps, but being first in a unique/novel class really helps. Besides, how pet rocks got introduced after the first one.......zero?!
     
  14. Anonymous

    Anonymous Guest

    Merck marketing has always sucked, nothing new there. Products have been the life blood of Merck and Merck's success. Products have been too anemic I'm afraid.
     
  15. Anonymous

    Anonymous Guest

    Here is the truth within Merck, we have not had a sales force in 15 years. Finally realized with continued cuts.
     
  16. Anonymous

    Anonymous Guest

    Care to Google how ICI licensed lisinopril from Merck and marketed it as Zestril and outsold our Prinivil (the same chemical) and other ACEI's?

    Care to read up on how many other companies turn a mediocre product into huge success?

    Only Merck reps would keep saying, "if we only have better products" as an excuse for their own incompetence. We were brainwashed into thinking we are an elite, stuck-up, holier than thou company.

    Okay, we have a lousy marketing department too.
     
  17. Anonymous

    Anonymous Guest

    Let's see, you only call on who we flag. Disregard anyone else. Only say what we tell you to say because we know that tired efficacy message will move the share

    It's a dumpster fire. All things being equal Sales always has been and always will be about relationships. However market research shows that providers wil be fascinated by our new electronic resources and efficacy messaging via the iPad. Or wait, maybe show them at 30 mn detail from the iPad that reads verbatim the pi
     
  18. Anonymous

    Anonymous Guest

    ICI kicked our ass with Zestril. Let's face it, Merck had some great products way back when, not the shit we sell now. Those products made Merck great; I think our reps have always generally sucked. Now, those good products are literally all gone and we are tanking hard. Merck was, for many years, a place for weak reps to hide.
     
  19. Anonymous

    Anonymous Guest

    The dumbest people in the QC department got accepted into the sales program because they were cute, Southern belles. I wonder how many doctors they screwed to prescribe Merck's not crappy drugs.
     
  20. Anonymous

    Anonymous Guest

    They used price and contracting as their only strategy and Merck would not compete on that level. They did not sell at all.