Ortho Alexis

Discussion in 'Applied Medical' started by Anonymous, Jun 6, 2014 at 10:29 PM.

Tags: Add Tags
  1. Anonymous

    Anonymous Guest

    Just wanted to take a temperature of my fellow reps in the field. Is anyone else having problems selling the Ortho Alexis? It seems to work for Anteriors, but in my territory, noone is doing them. If my Clinical Specialist tells me one more time to have the surgeon do a soft finger dissection prior to inserting it for the posteriors, I'm going to lose it. Not to mention it's way overpriced. 4x the cost of a regular Alexis? C'mon guys. Lets get real
     

  2. Anonymous

    Anonymous Guest

    This thing is the biggest rip off/gimmick ive seen since the Sham-WOW
     
  3. Anonymous

    Anonymous Guest

    If I hear, "it's the best product out there and we should be selling them all day", I'm going to strangle my zone manager with the small/small!!!!!!!!!!!! Hey management...ITS NOT!
     
  4. Anonymous

    Anonymous Guest

    The funny thing is ZM'S and DM's across the country are making claims and reaching for whatever business they can get yet none of them come from the Ortho world. They're banking on this thing working in Anteriors but it is terrible on Posteriors and never stays in! Cost definitely doesn't justify the use of this device
     
  5. Anonymous

    Anonymous Guest

    Part of your job as a sales rep is to show ownership over your product line. If you don't believe that its worth sell it. Since you pay yourself unless your being obstructed by corruption in the work place the decison to sell the product is up to you. Get your head on straight and rise to the occasion because that is why you were hired in the first place.

    There are clinical benefits to this product. As professional sales reps we cannot offer clinical advice but you can sell the different sized wound retractors to suit the incision. Remember that patient anatomy varies. Does the weakened muscles of an obese patient effect retention of the rings? If so maybe the incision has to be adjusted. Does the surgeon digitally dilate (there by giving a clean sweep) before inserting the device? What does it matter if its an anterior, posterior, or a hip? If there going to use retraction devices, then there is a market for the ortho alexis and with hips there is clearly a benefit for this device.

    The toughness of the ortho clearly justifies the slight increase in price. Sometimes you have to fight for your product line. Show ownership instead of your fear and guarenteed you will get results.
     
  6. Anonymous

    Anonymous Guest

    "What does it matter if its an anterior, posterior, or a hip?"
    "The toughness of the ortho clearly justifies the higher price?"

    What moron wrote this? Forget about the poor grammar, the fact of the matter is the above individual clearly never worked in orthopedics. First of all, THA's are generally done either anteriorly or posteriorly. Second, the other comment made no sense whatsoever. I don't even know where to begin. Are you implying that because orthopedics is a tough sell that Applied Medical is justified in charging almost 5x what the other similar Alexis's cost? Clearly you're not implying that because its a different color or material that it justifies the insane price bump.
     
  7. Anonymous

    Anonymous Guest

    I thought that your issue was with shoulders not with hips?

    Taking ownership over your product line means having enough confidence to back up your product knowledge on more resilient product like the Ortho Alexis giving the reason for the price increase. The Gelport Balloon trocar cost more than the Advanced Fixation trocar. How can the cost parity be substantiated? After all it's just a color differnce with an extra piece of rubber with a clamp on it. The answer is simple they are not the same nor is the Alexis and Ortho Alexis. Meanwhile Covidien and Ethicon sure as sunshine have been getting superior results with charging extraordinary amounts for their products. If you do in fact come from the world of Orthopedics then you have a clinical competitive advantage over many Applied reps. Since I decided to be a salesman and not an english teacher my grammar doesn't need to be perfect in order to convey a message.

    Is the Ortho Alexis an effective product and is it worth selling in your professional opinion?
     
  8. Anonymous

    Anonymous Guest

    Yes, the Ortho Alexis is a quality product that's worth selling. Observe a few cases and you will understand how to problem solve if a surgeon has an issue. If the surgeon likes the device the cost wont be an issue. Orthopedics has a different reimbursement rate than lap surgery and your training on the device will tell you why it is a cost saving device as much as a benefit for both the patient and surgeon.
     
  9. Anonymous

    Anonymous Guest

    This thing is silly. It's a retractor people. Surely not worth the $190-250 you guys are charging for it.
     
  10. Anonymous

    Anonymous Guest

    Orthopedic durability is different than birthing delivery. The surgical requirements differentiates the products and the price.
     
  11. Anonymous

    Anonymous Guest

    Had a successful Anterior case today. Doctor loved it.
     
  12. Anonymous

    Anonymous Guest

    It's a worth while product but my issue has been with nurse managers obstructing preference cards and new products. Any advice on how to overcome that barrier?
     
  13. Anonymous

    Anonymous Guest

    I don't know what they are talking about my customers like the Ortho Alexis
     
  14. Anonymous

    Anonymous Guest

    TROLL. They may like it but aren't going to fight to get it in for you because it costs $300, lol
     
  15. Anonymous

    Anonymous Guest

    No they won't fight for you in order to use a product that actually helps them in their surgical case.
     
  16. Anonymous

    Anonymous Guest

    Had a case with the Ortho Alexis today and left a nurse looking at me doe faced and cross eyed and for a posterior hip the product was durable throughout the aggressive retraction.
     
  17. anonymous

    anonymous Guest

    Offer 3-4 free devices. Be there for the procedure. Talk to all of the medical staff involved. Explain that the concept behind the technology is backed by our experience in abdominal procedures. We saw an application for its use in different procedures. Many surgeons think this is just a protector used to protect the skin. Talk about the subq, nerves, soft tissue, muscle. Follow up with them about how their patient did with rehab. Ask what the wound margins looked like after. You will be surprised. This device will take a few times of use before they are able to get it placed.
     
  18. anonymous

    anonymous Guest

    Nice answer, clinical development. Take this back to Rancho, if you did not try to screw the customer on the price the sales would triple. There is not 4x the benefit. This product does not cost 4x to produce, but selling for 4x as much. One of several products priced contradictory to Applied mission of lowering cost of healthcare.
     
  19. anonymous

    anonymous Guest

    POSTERIOR HIP YOUNG BUCK !!!!
     
  20. anonymous

    anonymous Guest

    It does cost more to make because the sheath isn't plastic. Or did you notice that?