Why do so many people care about ADC?

Discussion in 'Abbott' started by Anonymous, Aug 16, 2013 at 1:54 PM.

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  1. Anonymous

    Anonymous Guest

    ADC has always been a second rate division with poor leadership and under performing products. Why do ADC threads dominate the Abbott board posts on here? If you losers would have spent half your time selling as you do posting threads on here maybe you would have meant more to Abbott than just an annoyning pimple of their a$$.
     

  2. Anonymous

    Anonymous Guest

    It's close to our heart.
     
  3. Anonymous

    Anonymous Guest

    Looks like people are fed up and the illegal activities have gone on far too long

    Maybe that is a reason ADC dominates these threads
     
  4. Anonymous

    Anonymous Guest

    I guess the reps are tired of getting their a$$es handed to them in the field so want to feel like they can dominate in something so they turn to an anonymous blog site. Sad
     
  5. Anonymous

    Anonymous Guest

    Because it is the next Abbott division to get the mighty MW axe job.

    Seems when there is a lot of discussion about any Abbott division it's the one to take the brunt of the next series of layoffs. See Abbott Vascular early this year....ADC is next.
     
  6. Anonymous

    Anonymous Guest

    Idiot.
     
  7. Anonymous

    Anonymous Guest

    This place was like fools gold or better yet a fools dream . Too many reps tried to make ADC something that it was not.
     
  8. Anonymous

    Anonymous Guest

    Abbott seems to have forgotten that reputation is just as important as financials.

    If everyone's job is under constant threat, little useful work will be done. People will leave as soon as they can to safeguard their income, and reduce stress.

    It might seem of course that employees cannot move easily because of high unemployment. But - to quote a famous film - it only seems that way.
     
  9. Anonymous

    Anonymous Guest

    Sure. To steal a term used in Big Brother, there are lots of Have Nots at ADC.
     
  10. Anonymous

    Anonymous Guest

    Lots of Pharma reps came here thinking it was medical only to be disappointed to find out its retail and they wind up making less money than Pharma. Lamo
     
  11. Anonymous

    Anonymous Guest

    meter maids are more like retail clerks. just walk around walmart and see all the frustrated store clerks and you basically see a meter maid.
     
  12. Anonymous

    Anonymous Guest

    Yeppers, so many desperate pharma reps jumped to meter maids without doing their homework. Little did they know meter maid gig is bottom feeder job. Game Over Now.
     
  13. Anonymous

    Anonymous Guest

    But I thought meters were device sales.
     
  14. Anonymous

    Anonymous Guest

    Nope. There is no actual selling in meters. All you do is drop off samples and buy lunches when you can. Doc's don't talk to you because they could care less what meter a patient uses, and besides, if they did, the pharmacy is going to fill the script with what ever is covered by the patient's plan. A meter is a meter. The hardest thing in meter sales is getting rid of your samples. They're like hot potatoes that just keep coming faster than you can dump them.
     
  15. Anonymous

    Anonymous Guest

    It's not retail. It's driven by formulary. Sure, most of pharma is that way too, but with meters there are two key difference.

    First, doc's don't get involved in meter discussions with patients, other than the need for testing. They could care less what meter a patient uses, as long as they use one. They simply write "BGM". That is different from what happens with true medications and devices because doc's often do have preferences, and will write for the name brand when they perceive one over the other offers a benefit for the patient. With BGM, it is so ingrained into doc's that a meter is a meter, one over another does not enter the equation.

    Second, the above places the real decision on which meter up to the nurse, diabetes educator, or pharmacist. With medications and most devices, the doc is the primary driver, and is only over ruled at the pharmacy based on coverage. And even when that happens, doc's will get involved when they have a strong opinion on why one brand over another or the generic.

    Not so with BGM. The doc has zero interest. The first thing the educator, pharmacist, etc does is look up to see what meter is tier 1 on the patient's plan. That's it. So which meter becomes simply a matter of what is primary on the patient's plan formulary.

    So in BGM, all reps can do is try to influence nurses, educators, and pharmacists. And the scope of influence is very limited, because there is no decision to be made unless there is more than one tier 1 meter on the plan. And the trend has been 1 branded and one "PL" (i.e store brand, like Relion). Sure, we have Promise, but these people don't have time to spend on the. Nurses and educators need to cover a lot of topics with a patient in a short time. Promise requires way too much of that time to be spent on just the meter. And not on using the meter, but getting around formulary. Same for pharmacists: they are tracked and evaluated on how many scripts per hour they fill, and how many minutes spent per script.

    So that's what makes this a very different from typical pharma or devices sales. In pharma, you sell to doc's. That's why the pay is higher: reps need to be smart and have more knowledge to do that.

    In BGM, there's no selling to anyone, except to the plans and formularies. And that type of sale is purely financially driven, just like selling private label pills. Winning a bid comes down to tenths of a penny per strip. Meter reps are just trying to get the folks lower down the food chain to like them by bringing them lunches.
     
  16. Anonymous

    Anonymous Guest

    Thanks for the desription of a meter maid. Now since the ADC lay off, the real question is can these unemployed meter maids transfer their unskilled retail experience in to landing another gig. I would think that some will have opprtunties to fall back on solid pharma experience to land another pharma gig, but many will struggle to find something. Many hiring mgrs from both medical and pharma know the meter maid gig is not high level sales and is more of a consumer sale/OTC sale.
     
  17. Anonymous

    Anonymous Guest

    job opps for displaced ADC`ers all depends on the individual and what solid experiences that they bring to the table. i agree that they will have to overcome the myth of being in consumer sales but not impossible to do for the strong reps.
     
  18. Anonymous

    Anonymous Guest

    Consumer or OTC sales is broken out onto direct sales and retail. Direct sales are financial driven and require knowledge of logistics and supply chain, accounting, P&L, forecasting, marketing, etc, at the HQ level of retail chains. Retail sales is merchandising and relationship building at the store level, and is closest to meter sales and medical detailing as far as level of selling skills. Retail DM's are essentially the same skill set as pharma DM's.

    Problem is, retail sales is entry level, and must CPG companies want young college grads that they can groom, and not an older pharma rep. Older being out of their 20's. Also older pharma reps earn more than even seasoned retail reps.
     
  19. Anonymous

    Anonymous Guest

    That is correct. CPG companies do not hire pharma reps because what they do is not selling. Selling in the CPG arena is a business proposition, using data and mathematics, negotiation, contracts, and closing. There are ROI projections and evaluation. Only young pharma reps can try to make the transition to CPG. Pharma DM's, RM's, sales planners, etc have no skills that can transfer to CPG.
     
  20. Anonymous

    Anonymous Guest

    This discussion sucks. Nobody cares. Fire these bums.