Pfizer Begins Using Digital Reps

What do you guys think of Pfizer Line?

http://www.pharmafile.com/news/181078/pfizer-begins-using-digital-reps

 

This is the beginning of the end. These big pharma companies realize that there is no need for pharma reps. Everything can be done via smart phone/computer. Very sad.

 

This is the future of healthcare reps under socialized Euro medicine and starts in 5
days in the US under Obama's Care.

 

The digitalized rep so says Linkedin. What exactly is this, an app or what?

 

Blowup doll with a motor mouth.

 

We've had them for over year now. They are called KAMs

 

Clueless idiot! This is all about advances in TECHNOLOGY. The same thing has already happened to travel agents - they aren't needed for most trips anymore. You can do it all on the web quicker and cheaper. It was be the same for us.

 

"It was be the same for us"?? Did you take grammar online as well?

 

I think reps are endangered species.

There will always be a few but its self fulfilling. Companies pull back on reps, doctors get used to life without reps, companies pull back on reps again.

 

I can see it now. We'll have an automated voice detailing docs. What a joke.

Did anyone read about the agreement we have with Acura Pharma? We're responsible for promoting the new tamper resistant pain med. but we won't be using reps, all promotion will be via multi channel. Don't we have a pain sales force desperate for a new drug?

 

Automated will never work though. Surveys say that docs prefer to educate themselves. They will go online, to journals, to conferences.

But there is nothing that says that doctors will sell themselves. Companies ban us from attending educational lectures because we don't educate. Well, no doctor is going to knowingly search online for promotional messages unless they get paid to do it.

So, companies face a choice. Are they simply educators? If that is the case, they can get rid of sales and marketing.

If we are still in the business of selling products, they will never succeed by automating it completely. Can they do more with fewer reps? Yes but it will never fall to zero reps?

Unless the government kills the industry but than many will die.

 

Agree, there will always be real live reps hitting the streets,, just that companies can get by with much, much fewer reps..recall Merck once had 1 rep covering city of Philadelphia (and that was with multiple products!- this was the stone age of course) but giving that Rx's are driven more and more by everyone other than doc..rep base can/should only get smaller.