If these micr-brain idiots running this sinking ship price Edoxaban like they did Effient...game over. (of course, I'm making a big assumption that Edoxaban even makes it to market. An NDA in this era of pharma means nothing) DSI messed up Effient big time by thinking they could get a higher price and try to claim superiority over Plavix...nice try morons. I bet they do it again with Edoxaban...watch.