This was clearly a reactive decision to something more than low numbers. The managers didn't even know about it and they sat in a managers meeting days before.
I think they are piloting a new alignment to try and increase numbers to avoid a much larger layoff. Just my thoughts. I think someone got their butt chewed off the day before our call and made some very reactive decisions to try to blunt the inevitable.
How about we stop worrying about travatan z and come up with the next big thing. Simbrinza is not the next big thing.