marketing bullshit. The biggest limitation to selling is legal. And marketing that wants maximum coverage so as to inflate forecasts to reap maximum promotional money. The business is full of people who never understood the personal motivations of the customer. Unfortunately they go from job to job, company to company. like a virus.
True. They think pharma marketing is like consumer marketing, that it's simple bilateral relationship. The buy decision is in the payers hand, but is ultimately in an employers hand, as they decide what they want the payer to cover or not.
True. They think pharma marketing is like consumer marketing, that it's simple bilateral relationship. The buy decision is in the payers hand, but is ultimately in an employers hand, as they decide what they want the payer to cover or not.
True. They think pharma marketing is like consumer marketing, that it's simple bilateral relationship. The buy decision is in the payers hand, but is ultimately in an employers hand, as they decide what they want the payer to cover or not.
What does Frank S. David know? He's just an MD PhD. Every AstraZeneca manager and consultant who believes in share of voice and sales for effectiveness knows you have to stand, demand, and shove your message down the prescribers gullets a number of times before it begins to sink into their thick skulls. As AZ tells the reps during the call, "your in control." This ain't changing anytime soon.
