Pfizer picking up Vitaros and running with it as side effect free, quick acting Viagra makes perfect sense. If they do, U.S. Sales will be augmented by marketing to the public, because Pfizer can market directly in U.S. World wide impact of U.S. Media and Internet will increase world wide awareness and Vitaros & sales will increase.
When will you learn. Generics rule-insurance companies will make you jump through hoops to get a brand-especially for an ED drug. Sure patients can pay for it themselves....we all know how much they love to do that. They rather get a generic with a $5 copay then spend $25-$50(copay) for a brand. Wake up and smell the coffee. How many years does Viagra have left on the patent??? It's just a matter of time before that market shrivels up (pardon the pun). Branded Lipitor is doing great now since LOE-right. You think it impacted other drugs in the class?
