My children it is a time to mourn a has been division that never was. Geodog has been joke since it was launched and Pristiq is nothing more than an over priced Effexor. It was a nice try, but you have failed.
With the aquisition of King, possible opening of "pain division", time line could be beneficial for psychiatry
You're right, it wasn't an easy 10:30-2:00, 3 days a week sales drug like Lipitor, but Psych sold a lot of it because they have huge rocks. Pfizer needs more billion dollar "dogs" like Geodon.
agree with above post, sold 15 drugs in 10 years and believe selling Geodon seperates real salesman from "detail" reps, it's the "dogs" that require real talent to move MS.
Psych is and will be safe! There will be no layoff, we are right sized. Per AJ, we will have a deal before the end of 2011 to market a new product. There will be minimal reduction in sales force, maybe half.
I would not call 50% minimal. If you guys are such good sales people, how come Ability entered the market and kicked Geodog in the ass? Did you ever overcome Zyprexa? How did you do against Seroquel? Face Geodon was a so-so product.