Did East Hanover truly get rid of all the "Business Intelligence" (aka: marketing research) folks on staff? I've been gone since the last layoff but heard a rumor they were ALL let go. True?
SB Director of Integrated Insights, Novartis AG SB is the Director of Integrated Insights at Novartis Global Headquarters in Switzerland. He majored in biochemistry and psychology from Lewis and Clark College (Portland, OR) and obtained his MBS from the Keck Graduate Institute (Claremont, CA). In the current role Sabih supports specialty products’ marketing strategies by providing commercial recommendations with an external and future looking view on the market. Key responsibilities are planning and leading all strategic external research activities in competitive intelligence, market research, business analytics and forecasting in order to ensure a comprehensive external view and identification of key business drivers for the franchise, ensuring a competitive edge. SB has over 9 years of experience in the field of competitive intelligence leading and building the Global CI function and capabilities in both specialty and primary care franchises within Novartis. Prior to joining Novartis he worked in competitive intelligence consulting for various pharmaceutical and biotech companies conducting and planning primary CI efforts, training associates on competitive intelligence & counterintelligence and leading wargames. ____________________________________________________________________________________________________________________________
