Eliquis ad

Discussion in 'Bristol-Myers Squibb' started by Anonymous, Jun 29, 2014 at 11:17 PM.

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  1. Anonymous

    Anonymous Guest

    Really? "See our Ad in 'The Family Handyman'?"

    That is where we are advertising?

    And the scripts for those ads sound like a page out of the BMS objection handling model taught at training (that no one has ever used in the real world).

    The ads for this drug are sad. I can't believe Pfizer wants to partner with you huys with ads like that!
     

  2. Anonymous

    Anonymous Guest

    Enlighten us, what do you suggest?