Navigation & Mako

Looking for any info on the navigation division, as well as specifics related to any changes in job description/product focus due to the acquisition of Mako. Have read through all previously posted threads, know who the players are, and understand the technical aspects of the sale. Is this job worth a transition from OR disposables?

Also, why do reps turnover frequently in this division? Undercut by competitors, or the day-to-day is taxing to the point that they burnout?

Really appreciate any info on this from those in the know.

 

Nice post! You know who the players are? By reading the threads on this site? Then ask ridiculous questions? Seriously? Why do you choose to embarrass yourself? Go away!

 

Mako is recon product. Navigation is a navigation product. They do not cross over. Nav is dying and mako is an unknown product. You can't join mako unless you work Ortho so this question is wierd? You couldn't have done your research to ask this question.

 

Nav is a superb product but the cost is too heavy for hospitals moving forward, it's called Medicare and Obamacare. Learn what these two mean and how they affect our therapeutic options.

Mako...stupid product! PKR's lead to one thing and one thing only, TKR's. Anyone implanting a PKR is basically committing a medical crime against their patient and their insurance. Truth be told, why do surgeons implant PKR's? Because they can in their surgery centers and make $$$. If you see a surgeon implant a PKR in a hospital OR, then and only then, are they not trying to capitalize on the $$$.

Question... Why are PKR implants on the rise?

Answer... Reimbursements for TKR's are on the decline.

Consequently, doctors who are implanting PKR's are also getting the TKR on the same patient when the "implant fails".

Question... Why do 100% of PKR's fail?

Answer... It's not the implant, the patient progresses to needing a TKR. It's a FACT

Mako is a dumb product, but PKR's are on the rise and now the only thing that needs to happen is for surgery centers to pony up and buy one of these devices. There in lies the problem. What surgery center is going to buy one of these devices to make their PKR's still fail. They may improve the surgery time, but minimal if at all.

My answer would be, steer clear of both. If this technology was available ten years ago, great opportunity. Medicare reimbursements are plummeting and Obamacare is going to wreck all of these ingenious ideas and progressive thinking.

 

I'll informed answer beget fools. Mako is no longer just a uni machine, stryker bought it and it will now be a total knee,hip,and uni machine. Better placement better performance

 

So smart guy, how much shit is Stryker going to buy or create to capture the joint business? Custom jigs, mako, navigation. What else, MIS instruments? Yep. And you still don't own the market?

It's getting silly. Hey Stryker, invest in your best product....your reps!!!!

 

They actually do crossover, meaning one is affecting the other greatly. The mako robot is the newest technology on the ortho side. Nav is now competing with this technology basically. To say Nav is dying without specifying you are referring to the ortho side of things is foolish. Nav is definitely being affected by the mako robot on the ortho end...nav is also in neuro, spine, and ENT and is very strong, and has new technology coming out in these platforms that will be game changers. His question is fair and if you have to answer this way then you're the one with the issue bud.

I am a stryker nav rep and would be more the willing to answer a question such as his. People like you bashing questions like that are pretty sad. That is a very intelligent question to ask especially coming from a non-nav rep of some sorts...many nav reps are being hurt by the mako robot. So if he is looking to know how the Mako robot is affecting the nav side in the ortho world let him ask, and if that was your response then you are the one who doesn't have any info.

don't respond like you did to fair questions....this is the reason I have an issue with this site because so many people like you are so extreme in your responses or posts and dead wrong with what you say.

 

Oh calm down Indy nav team...

 

if any of you experts knew your butt from lookout mountain you would know that Mako implants fall under the recon division and the capital reps who sell the robot fall under the stryker mako knee robotic division so in a sense are 2 different animals

 

:facepalm:

 

Another gimmick to pump up knee sales. How did OtisMed work out toward that end?

 

Mako is still its own company/division until Jan. 1st. Ortho is involved in some of the discussions surrounding Mako but no one inside of ortho carries a Mako number. Ortho was the business unit that did push for the acquisition.

After Jan 1st we'll see who is carrying Mako, specifically the capital. There isn't a single ortho manager/rep. who has enough capital experience to sell a robot. The vast majority of the ortho reps don't have a clue how a capital budget works or even where the C Suite is at in the hospital. The ortho team does have the key relationships with the Drs. but the ortho reps. have demonstrated time and time again there unwillingness to push a physician out of there comfort zone.

Nav. on there other hand works with the capital budgets every year. The rep should understand the players involved a capital purchase and be able to get the process moving in the right direction.

I think you will ultimately see a hybrid model. Nav. quota and paid on capital, ortho paid on usage and disposables, think Intuitive.

Finally thoughts; Stryker didn't spend a billion plus dollars for a robot that can only do Uni Knees.

 

Will nav actually run the robot though or will they just dump that on the ortho reps too?

 

Robot, Nav, Shapematch everyone expects the Ortho rep to handle all of the work for them.

 

Wow, just saw this response. OP here. Thank you for the clarification. Who would've thought....a thoughtful, non-knee-jerk response that didn't feature the word "fuck".

 

Does anyone still use Shapematch? Why did they stop calling it OtisMed? Who touted this as advanced technology? Are there any clinical studies showing results?

 

Junk

 

I have not read any peer reviewed studies. Guess Dr. Hozack was right when he wrote his early paper. Smart guy.

 

Poster #7:
Hi there, I recently came across a job for a stryker support specialist in the navigation division.
Is this a similar position as an ASR, or something different? Any information you could give me would be much appreciated. Thanks!

 

Mako sales specialist is a clinical/technical support role. You are basically the guy who knows all the ins and outs of the machine and a there for the OR staff when they have a question. You are also the individual who keeps the make machine maintained if any technical difficulties arise.