New Product

When and What?

 

Nothing and never

 

Believe it when I see it. Perhaps a new

 

Nadda. Nothing ever. Soon, the old dudes will be in Flordia or California with all the other old farts.

 

let's talk about the "almost" products added to the portfolio.

 

Who would want US to sell their products? We don't even have decent data?

 

PEMF Bone Stim.

 

We don't go into the OR Suite. We don't sell pharmacueticals. We are a DME company and DME driven so we should sell braces or some other DME. Let's get over trying to make us something we are Not. We are light years behind tissue products, grafting etc and we don't have a sales force who can sell these type products. Bunch of whiners.

 

I just do not understand why, as an ortho device group, why we need to prove reach and frequency to a potential partner or supplier. Do trauma or spine reps have reach and frequency? Some of those reps only have 2 or 3 docs.
I think we are trying to look better for a potential buyer.

 

The 2 above posts are about as accurate as they can be on this board.

 

Agreed!!! Let's get braces and call it a day. DME fitters. Really, biologics? Haha.

 

Of course! If anybody can't see this; they are blind.

 

Reach and frequency is a "pharma" mentality. You have to realize that the management in place now is not of an ortho mentality. Most of them are J&J drop outs or "has beens" whose shirts weren't quite "crisp" enough.

If they wanted "reach" and "frequency" why did they "pink slip" 50 plus reps? Doesn't make sense because "reach" and "frequency" is best achieved by numbers.

This is not pharma. This is DME and DME- sales, paper pushing and fitting. The best action management can do is to hire more people if they want to achieve this goal. Reps can only physically, properly manage about 50 or so writers. Some of our reps have 150 or more in their universe. More than likely out of that 150 only 50 are actually "called on".

If they want to see sales increase, they should add some 1099 reps or fitters this year.

 

right on. DME company, clinic based. BV should just open up a compound pharmacy, hire a few Pharm D's, churn out some of that pain cream, make more money and sell the whole shooting match to the highest bidder.

 

1099 won't work b/c of medicare fee splitting issues for reps. fitters, maybe, depending on state where located.

 

New product? You want to talk about new products?!? (Playoffs)

 

I am hearing we are getting out of the ultrasound business. Reimbursement is way down and we have no expertise internally. Another belly flop...

 

Wrong. Nice try Sonosite! Lol

 

Then why are we letting all the ultrasound reps go?

 

It makes sense to get out when contract expires. Not sure whose idea it was for us to sell diagostic ultrasound equipment but it was not a bright decision. It has been costly and major distraction for our sales for our sales force. Another bomb like ScoliScore.
When will management understand; we are just a DME company. Not capital equipment or biologics. We are Clinical Therapies. Give us our identity Back.