Omnaris Commercial

I do not know who has seen the new Omnaris commercial, but It is BEYOND ridiculous! Where is the stick and stay messaging... won't run down the back of your throat? Does not have a smell? No burning? Method of action?

NOTHING!

It was beyond horrible. It basically looked like a commercial for Charlie and the Chocolate Factory with a bottle of Omnaris instead of a Wonka Bar.

Oh, and the $11 copay was written at the bottom of the last screen in tiny font! Don't rely on that for an increase in Rx's!

Originally Posted by Anonymous

I do not know who has seen the new Omnaris commercial, but It is BEYOND ridiculous! Where is the stick and stay messaging... won't run down the back of your throat? Does not have a smell? No burning? Method of action?

NOTHING!

It was beyond horrible. It basically looked like a commercial for Charlie and the Chocolate Factory with a bottle of Omnaris instead of a Wonka Bar.

Oh, and the $11 copay was written at the bottom of the last screen in tiny font! Don't rely on that for an increase in Rx's!

The FTC regulates what can and cannot be contained in commercials. Stick and stay is not a proven benefit, it has not been shown to have clinical relevance. You just proved why you are a rep and not anyone in charge of the marketing...you don't know anything. Leave the big decisions to the adults and you keep trying to do what you are supposed to do.

Stick and Stay - I stick my cock in her ass, and then she askes me to stay a little longer.

Originally Posted by Anonymous

Stick and Stay - I stick my cock in her ass, and then she askes me to stay a little longer.

Ouch! It sounds like Omnaris burns!!!

Originally Posted by Anonymous

Stick and Stay - I stick my cock in her ass, and then she askes me to stay a little longer.

What about the hypotonic suspension? 2 squirts once daily?

Originally Posted by Anonymous

What about the hypotonic suspension? 2 squirts once daily?

Again (sigh) the hypotonic suspension has not been proven to be clinically relevant. They did make mention to the fact that is was different from all other "nasal sprays" (as they put it). That would be YOUR job to sell that. WTF would hypotonic suspension mean to the average Joe that is a patient watching TV? NOTHING. 2 squirts once a day? That is not an advantage, it is common place in the market. I'd have to listen again, but I am pretty sure they did mention once daily dosing, anyways. Again.....know WTF you are talking about before you type something that shows your ignorance.

So, in other words, most of our key selling points are bullshit when it comes to legal ramifications!Great!

Originally Posted by Anonymous

Again (sigh) the hypotonic suspension has not been proven to be clinically relevant. They did make mention to the fact that is was different from all other "nasal sprays" (as they put it). That would be YOUR job to sell that. WTF would hypotonic suspension mean to the average Joe that is a patient watching TV? NOTHING. 2 squirts once a day? That is not an advantage, it is common place in the market. I'd have to listen again, but I am pretty sure they did mention once daily dosing, anyways. Again.....know WTF you are talking about before you type something that shows your ignorance.

hey, mr. 'know wtf you are talking about'. let's turn to reality.

a. the commercial sucked, we know most of the omnaris claims we tout to doctors have no clinical relevance, since when does that stop us, in fact, the fda does have a say in detail content and mva content so if we'd be pushing past supportable claims in we mentioned the products alleged attributes on TV they we're doing same in details. still the commercial sucked.

b. if there's nothing about the product that the average joe can grasp then why in the hell do the f&^king commercial? instead spend the $mm on promoting it to doctors who write scripts or ICP.

c. decisions of this magnatude and greater have always been left to the adults in marlborough and look where it's gotten us.

signed, ignorance

Originally Posted by Anonymous

hey, mr. 'know wtf you are talking about'. let's turn to reality.

a. the commercial sucked, we know most of the omnaris claims we tout to doctors have no clinical relevance, since when does that stop us, in fact, the fda does have a say in detail content and mva content so if we'd be pushing past supportable claims in we mentioned the products alleged attributes on TV they we're doing same in details. still the commercial sucked.

b. if there's nothing about the product that the average joe can grasp then why in the hell do the f&^king commercial? instead spend the $mm on promoting it to doctors who write scripts or ICP.

c. decisions of this magnatude and greater have always been left to the adults in marlborough and look where it's gotten us.

signed, ignorance

Hey ignorance. You answered some of your own questions, but it appears you are too ignorant to even understand yourself. point a)The FDA and the FTC are different beasts that cater to different markets. The fact that the FDA allows certain things in marketing pieces that are designed to be delivered to healthcare professionals with specific education and clinical practice to understand such claims (even though they still require the footnote that there is no clinical relevance proved) should not be confused with the fact that the FTC does not allow the same thing.
point b. You are not that stupid are you? By exposing the name and what the product is used for to the patient base will create a buzz in offices. People will and do ask for products based on what they have seen in commercials. The fact that research shows that a majority of patients are unsatisfied with their current allergy medication makes this an even more attractive avenue to utilize. Unsatisfied patients seeing a new product WILL result in patients asking physicians about it. They still are spending $$ to promote the product to doctors....now go give the company its money's worth.
Point c) Yes Lunesta was one of the highest advertised products in the industry over the past 3 years. It is doubtful the sales would have come close to half of what they are without the little moth flying around on commercials. There are numerous products that have benefited from DTC advertising, it has been documented over and over again.

I know you are trying to act like an adult, but still just leave the decisions to them.

Aside from regs and what can or cannot be mentioned in a commercial, it's a dumbass spot that is not very compelling. Not that the others in it's class are overwhelming but they have some stuff that sticks in folks minds....bees and rhinos and such!!!

Originally Posted by Anonymous

Aside from regs and what can or cannot be mentioned in a commercial, it's a dumbass spot that is not very compelling. Not that the others in it's class are overwhelming but they have some stuff that sticks in folks minds....bees and rhinos and such!!!

agree with the 'dumbass', the commercial has zero chance of 'sticking or staying' in a customers mind long enough for them to even remember it within 10 minutes. what in that commercial represented branding, positioning, clarity of message, ...?

also agree that marketing has always done what it wants to at sepr then tells everyone how to work with what they've created. they've never, in the nearly 9 years i've been here asked us what we need

Originally Posted by Anonymous

Again (sigh) the hypotonic suspension has not been proven to be clinically relevant. They did make mention to the fact that is was different from all other "nasal sprays" (as they put it). That would be YOUR job to sell that. WTF would hypotonic suspension mean to the average Joe that is a patient watching TV? NOTHING. 2 squirts once a day? That is not an advantage, it is common place in the market. I'd have to listen again, but I am pretty sure they did mention once daily dosing, anyways. Again.....know WTF you are talking about before you type something that shows your ignorance.

You must be one of the backward personnel at home office. Don't be so disgruntled at the fact that you are insignificant and pretty much do nothing! By the way, the dumb as reps allow you to have your overpaid paychecks

Originally Posted by Anonymous

You must be one of the backward personnel at home office. Don't be so disgruntled at the fact that you are insignificant and pretty much do nothing! By the way, the dumb as reps allow you to have your overpaid paychecks

There's a predictable simpleton response from a rep in the field that has no knowledge of anything. You are very wrong. I also am a rep in the field. I just happen to understand the industry that we work in. Perhaps you should expand what you actually know about our industry, as compared to what you think you know, it might help you in the long run and improve your sales. We are all a team. Without the people at the home office, you wouldn't have the opportunity to be a "dumbass' rep (thought I would spell it correctly for you) that you claim to be. At least you recognize the fact that you are a dumbass. Your post proved it, and you claimed it. I'm embarrassed we have the same job title.

Originally Posted by Anonymous

Aside from regs and what can or cannot be mentioned in a commercial, it's a dumbass spot that is not very compelling. Not that the others in it's class are overwhelming but they have some stuff that sticks in folks minds....bees and rhinos and such!!!

You are right. Sticks and stays is "thixotrophic." Guess what? Nasacort AQ used that marketing way back in its infancy. How odd it is to see a relative "newcomer" use the same marketing strategy now. Where's the originality? it is a me-too. And, I am with you: bees seem to work really well when you have Antonio Banderas pitching as the bee as well as great managed care. Just try to use your relationships to move rxs. That is the real deal unfortunately. And use managed care advantages where ever you can.

The commercial should have simply stated that Omnaris is really no better than anything else on the market and that the idiots at the top of Sepracor's food chain should have never bought/launched it.....Nuff said!

Hello? Anyone want to talk about the crap quality of the commercial too? It makes us look like a bunch of amateurs... no mention of the company (not that we need wonder why) and the damn army men are a joke. At least the Nasonex bee was memorable AND cheesy. This is forgettable and our Omnaris sales will be forgotten because of it. Nice quality agency we got ourselves.

I am embarrassed for us all.

"Omnaris to the nose!" mutherfuckers!!!

I am a rep (speciality) and have no current knowledge about allergy but saw this post on CP and wanted to share what I think about the commercial.

(I don't have a horse in this race so don't freak out)

It is confusing!

I am also an allergy sufferer and have no idea what the benefit of this is over any other nasal spray according to the commercial!

Also, there is another nasal spray commercial that is running... Asterpro or something?? They also have a strange message but it is a bit better... I would ask my rep friends and allergy doc about the new asterpro vs omnaris... because the omnaris message is weird, looks like an OTC commercial...

It is a very stupid commericial , probable put together by a bunch of 6th graders.
I am embarrased to have to say to people that is my drug.
hopefully it did nto cost too much to produce.

really, has anyone visiting this thread who's been with sepr more than a year, ever seen a respectable sepr launch with a consistant meaningful message?

here again we see documented the disconnect of logic and consistancy that is the hallmark of sepr. the field is drilled to the bone with the need to message "sticks and stays" then some part of sepr goes off to nyc or hollywood to produce a tv ad and doesn't even bother to referrence the tag line once. nice!

sorry, does not meet expectation. this looks like an ad gm or chrysler would use a week or two before they close their doors forever. i'm not buying.

our now 1 yr old principals of excellence say we're a company dedicated to advancing health and committed to patient care. how in the hell does this ad come out of that dogma?

Originally Posted by Anonymous

It is a very stupid commericial , probable put together by a bunch of 6th graders.
I am embarrased to have to say to people that is my drug.
hopefully it did nto cost too much to produce.

Yes, but you're forgetting we're the only pro-drug! Looks like shit compared to our Lunesta
commercials

Originally Posted by Anonymous

Hello? Anyone want to talk about the crap quality of the commercial too? It makes us look like a bunch of amateurs... no mention of the company (not that we need wonder why) and the damn army men are a joke. At least the Nasonex bee was memorable AND cheesy. This is forgettable and our Omnaris sales will be forgotten because of it. Nice quality agency we got ourselves.

I am embarrassed for us all.

our 'nice quality' agency is run by a good friend of Mark and Jay. Does that answer all your questions?

Regardless of the claims we can say or cant. The commercial looks very amature and looks like 7th grade advertising project.
It could not have cost much and the creativity is horrible. This is once again an example of the company hiring one of their friends or relatives's agencies. There is no way a real ad agency designed that stupid commercial.
this goes back to one of the main reason this company has done so poorly, you can not make this organization a vehical to help friends , return favors or other crooked schemes.
you need to hire the best person for the job not your friend or a favor for a friend.

An outside auditor should audit the contracting of that company and what relation that princiles of the ad agency and sepracor managemnt have.

I love that Orkin commercial!

As someone who not only works in pharma, but worked for the company that originally developed the drug, I find your conversations amusing. If, as a lay-person, you like to know why a certain drug is better than others you can read all about the drug's final report here http://clinicaltrials.gov/
And please continue to bicker ignorantly. =P

why are you on our web site ??you asshole!!! we do not give a shit about the web site or whether you worked there are not. obvouosly you have a lot of time on your hands whey you have time to come to our web site to attack us.. go fuck yourself , go back to that stupid swiss company with the cross eyed president.

The same old shit, day to day. This place is no better for the thinning out when the right people were not let go of. We still have the ridiculous leadership, approving absurd direction and stupid ads like this one. This place still sucks all around and its just a paycheck. No better morale here than a year ago.

Why are they spending money advertising this POS drug? Its called Veramyst. Works just fine. Or Nasonex or Rhinocort. Works great. No managed care issues. Why use this crap?

The Omnaris commercial is brilliant. You just don't get it! It's dfferent. All the other ones are cutsie or serious, with a guy in a suit talking about how the drug works! Ours is like in your face silly and stupid, but people will remember it! You're looking at it from the wrong perspective! It's supposed to be like that. Snobs won't like it. But the average Joe watching it will remember it!

Originally Posted by Anonymous

The Omnaris commercial is brilliant. You just don't get it! It's dfferent. All the other ones are cutsie or serious, with a guy in a suit talking about how the drug works! Ours is like in your face silly and stupid, but people will remember it! You're looking at it from the wrong perspective! It's supposed to be like that. Snobs won't like it. But the average Joe watching it will remember it!

Brilliant????? Are you serious? An 8 year old retarded kid would think commercial stupid. Just want I want people remembering how "silly and stupid" my product is. That's what they make crack for. Besides the average Joe goes to Walgreens and gets Benadryl.

Originally Posted by Anonymous

The Omnaris commercial is brilliant. You just don't get it! It's dfferent. All the other ones are cutsie or serious, with a guy in a suit talking about how the drug works! Ours is like in your face silly and stupid, but people will remember it! You're looking at it from the wrong perspective! It's supposed to be like that. Snobs won't like it. But the average Joe watching it will remember it!

Absolutely correct! Last week we sold 42 Rxs!! Omnaris to the nose!!!

Originally Posted by Anonymous

The Omnaris commercial is brilliant. You just don't get it! It's dfferent. All the other ones are cutsie or serious, with a guy in a suit talking about how the drug works! Ours is like in your face silly and stupid, but people will remember it! You're looking at it from the wrong perspective! It's supposed to be like that. Snobs won't like it. But the average Joe watching it will remember it!

Yes, brilliant! An army of men dressed like the ORKYN exterminators carrying a bottle of nasal spray explaining none of the benefits! Perfect! Now, if they government would put a commercial out where the same ORKYN team carries our country to the cliff and throws us off, we'd all feel better about the state of the economy and we'd all sleep better. Sheer genius!!

Whine, Whine, Whine....be frigging happy you have a frigging commercial (does not matter how good it is) because the resp reps sold Omnaris without your help and got 90% of the scripts. You have a Lunesta commercial and an Omnaris commericial. Shut the F....up. So now you have to learn how to sell Omnaris. It's a great drug. It works. It is better than the others. Why don't you try it. Don't see XA on the board whining about our commercials...that's right. We don't have any. We don't need them

Originally Posted by Anonymous

Whine, Whine, Whine....be frigging happy you have a frigging commercial (does not matter how good it is) because the resp reps sold Omnaris without your help and got 90% of the scripts. You have a Lunesta commercial and an Omnaris commericial. Shut the F....up. So now you have to learn how to sell Omnaris. It's a great drug. It works. It is better than the others. Why don't you try it. Don't see XA on the board whining about our commercials...that's right. We don't have any. We don't need them

ORKYN TO THE NOSE! Thanks for your input, Jay.

Originally Posted by Anonymous

ORKYN TO THE NOSE! Thanks for your input, Jay.

Not Jay (dumbass) just a resp rep who made my partners a lot of money for doing nothing and now laughing my ass off while you try to figure out how to sell the drug because you rode on your resp reps coat tails last year. Made quota and above for q2,3,4 without a commercial or an eleven dollar copay card.

Originally Posted by Anonymous

Not Jay (dumbass) just a resp rep who made my partners a lot of money for doing nothing and now laughing my ass off while you try to figure out how to sell the drug because you rode on your resp reps coat tails last year. Made quota and above for q2,3,4 without a commercial or an eleven dollar copay card.

gosh, I really thought you were Jay. Thanks for setting me straight, I might have confronted you at the next national meeting.

I'm sure you are a sales god, which puts you right up there with the tooth fairy and the Easter Bunny. Good for you, but do you think you actually make a difference? If an empty territory has good formulary coverage they, too, are president's club winners. But, if that's all you have, then good for you, I'm sure your "girlfriend" is proud of your "accomplishments".

Originally Posted by Anonymous

gosh, I really thought you were Jay. Thanks for setting me straight, I might have confronted you at the next national meeting.

I'm sure you are a sales god, which puts you right up there with the tooth fairy and the Easter Bunny. Good for you, but do you think you actually make a difference? If an empty territory has good formulary coverage they, too, are president's club winners. But, if that's all you have, then good for you, I'm sure your "girlfriend" is proud of your "accomplishments".

This is why you are a fucking idiot. Nobody has good formulary coverage. Two of the big three plans require a step edit. It's called total office selling. I had offices that did the step edit for me and the required PA. Obviously you don't get it so no use explaining how to work an office. I know the PCE winners in my region. They worked for it. They just did it better than you or me. I can man up to that...you can't. Oh my "husband" is very proud. I'm thinking you are a small dick wonder. Two pump and dump..... bet you buy your suits a Jos A Banks, 32, wife with one kid and one on the way, over extended on mortgage and credit and wondering how your life got to be like this. Don't worry...it will get worse...you will be let go cause you can't sell.

Originally Posted by Anonymous

This is why you are a fucking idiot. Nobody has good formulary coverage. Two of the big three plans require a step edit. It's called total office selling. I had offices that did the step edit for me and the required PA. Obviously you don't get it so no use explaining how to work an office. I know the PCE winners in my region. They worked for it. They just did it better than you or me. I can man up to that...you can't. Oh my "husband" is very proud. I'm thinking you are a small dick wonder. Two pump and dump..... bet you buy your suits a Jos A Banks, 32, wife with one kid and one on the way, over extended on mortgage and credit and wondering how your life got to be like this. Don't worry...it will get worse...you will be let go cause you can't sell.

hold on. what do you mean by the jos a banks remark? i buy quite a lot of my work clothes there. what am i missing?

I laugh when I see it. The other ones are boring! Anyway, who gives a shit! It's not hurting anything, so who gives a fuck?

Originally Posted by Anonymous

why are you on our web site ??you asshole!!! we do not give a shit about the web site or whether you worked there are not. obvouosly you have a lot of time on your hands whey you have time to come to our web site to attack us.. go fuck yourself , go back to that stupid swiss company with the cross eyed president.

It's cute how everyone's got a large set of brass balls when they post anonymously.

As for someone else's question as to why they introduced this drug: As some of you might know it takes up to decades to develop a drug and get it through clinical trials. By the time this drug had finished trials, it was in a saturated market and shelved. The company where the drug was developed was bought by "that stupid swiss company with the cross eyed president" who recently decided to introduce it to the market in that terrible commercial.

The new Omnaris HFA , it will save the company and give Adrian another million next year for his bonus. Carry on chaps and make me proud to be a sepracorian!!

Adrian Adams, President and Chief Executive Officer of Sepracor. “This late-stage clinical candidate represents another planned step forward in our near- and mid-term corporate objectives of expanding and advancing our pharmaceutical product pipeline towards creating shareholder value over time.”

YEA HFA , HFA , HFA, IT WILL SAVE THE COMPANY..

Originally Posted by Anonymous

YEA HFA , HFA , HFA, IT WILL SAVE THE COMPANY..

Omnaris HFA will make a significant impact in the INS market. Anyone that knows anything about the disease state understands this will be a significant product. Will it "save" the company. No. One drug rarely does that, but it will help stabilize and improve our position in the market. Omnaris HFA is a $300-$500 million drug. For a company this size, that is substantial.

If you watch the entire commercial there is no mention of Sepracor at all. In other words, if I was a physician and I was interested in trying Omnaris....I would have no idea who to call to get samples. WTF???

Originally Posted by Anonymous

If you watch the entire commercial there is no mention of Sepracor at all. In other words, if I was a physician and I was interested in trying Omnaris....I would have no idea who to call to get samples. WTF???

I watched the commercial then called the Orkin man to come and treat my house.

Originally Posted by Anonymous

If you watch the entire commercial there is no mention of Sepracor at all. In other words, if I was a physician and I was interested in trying Omnaris....I would have no idea who to call to get samples. WTF???

Many companies have gotten away from using their name in commercials. Like a physician doesn't know to look in a PDR, or look for it online....god have all the dumb people congregated to this board today?

I am an allergy sufferer and "average joe consumer." If I were to get a prescription medication again, the ones I have tried do not work, I would not even consider omnaris. The commercial is beyond stupid. It is almost borderline insulting to those of us who have know what the implications of the word "incoming" actually is. To anyone who has served in combat the word "incoming" implies random death or maiming. If you do not understand that then go to Afghanistan to one of the forward bases and you will soon become enlightened. What purpose does that whole commercial have ? I am not an ad executive just an average consumer. Every good commercial I have seen has had some research behind it. I would completely trash that commercial (and soon), rework it completely. Show someone at an activity. They could be riding the train to work, or hiking on a trail. Tout the benefits of your product. Your tagline could be something like "Omnaris, ready when you need it !!"

That is all I have to say.

Originally Posted by Anonymous

Omnaris HFA will make a significant impact in the INS market. Anyone that knows anything about the disease state understands this will be a significant product. Will it "save" the company. No. One drug rarely does that, but it will help stabilize and improve our position in the market. Omnaris HFA is a $300-$500 million drug. For a company this size, that is substantial.

300-500M? OK, by it's second year ... maybe. Unfortunatly, by then we'll have lost at least $300-500M in shriking Xop UDV and Lun revenue. Net result: treading water.

Originally Posted by Anonymous

I am an allergy sufferer and "average joe consumer." If I were to get a prescription medication again, the ones I have tried do not work, I would not even consider omnaris. The commercial is beyond stupid. It is almost borderline insulting to those of us who have know what the implications of the word "incoming" actually is. To anyone who has served in combat the word "incoming" implies random death or maiming. If you do not understand that then go to Afghanistan to one of the forward bases and you will soon become enlightened. What purpose does that whole commercial have ? I am not an ad executive just an average consumer. Every good commercial I have seen has had some research behind it. I would completely trash that commercial (and soon), rework it completely. Show someone at an activity. They could be riding the train to work, or hiking on a trail. Tout the benefits of your product. Your tagline could be something like "Omnaris, ready when you need it !!"

That is all I have to say.

Who gives a shit about the commercial, moron. I think it sucks too, but the drug works really well! Nobody's going to lose any fucking sleep if you don't use Omnaris! Now get the fuck off the board! The board's for Sepracor reps, not for commercial critics!

Hey dickweed! Incoming means "a warning that something is coming towards you; especially enemy fire". Do your research before you make another jackass statement.