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  #1  
Old 03-22-2013, 02:28 PM
Anonymous
 
Posts: n/a
Banghead Selling Pradaxa

Canadian Rep Here. Came across some marketshare numbers in the US. Are these for real? This would suggest that a significant # of Docs have never written Pradaxa. We are having a tough time up here breaking through 10% share.

Weekly Anticoagulant Scripts, U.S. Market Share Brand Nov. 2 2012, percent share of 821,110 scripts

Warfarin 72.7%
Enoxaparin 6.8%
Pradaxa 6.6%
Xarelto 3.5%
Coumadin 3.1%
Heparin 2.1%
Brilinta 0.4%
Lovenox 0.4%
Others 4.4%

Source: Barclays/IMS Health
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  #2  
Old 03-22-2013, 03:15 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Canadian Rep Here. Came across some marketshare numbers in the US. Are these for real? This would suggest that a significant # of Docs have never written Pradaxa. We are having a tough time up here breaking through 10% share.

Weekly Anticoagulant Scripts, U.S. Market Share Brand Nov. 2 2012, percent share of 821,110 scripts

Warfarin 72.7%
Enoxaparin 6.8%
Pradaxa 6.6%
Xarelto 3.5%
Coumadin 3.1%
Heparin 2.1%
Brilinta 0.4%
Lovenox 0.4%
Others 4.4%

Source: Barclays/IMS Health
That's 2011 numbers.
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  #3  
Old 03-22-2013, 03:23 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Also the lawyers here in the states have had a real big squelching of uptake. Nothing scares a doc more than a lawyer and so most don't want to mess with the hassle. They themselves don't have to take a crappy drug everyday so no big impetus to switch unless a patient begs for it.
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  #4  
Old 03-22-2013, 04:13 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

This drug is done
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  #5  
Old 03-22-2013, 05:32 PM
Anonymous
 
Posts: n/a
Arms Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
That's 2011 numbers.
Original poster here. I thought it seemed low. What would you estimate Pradaxa's marketshare to be now.
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  #6  
Old 03-22-2013, 06:25 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Original poster here. I thought it seemed low. What would you estimate Pradaxa's marketshare to be now.
I would say whatever it is, it has peaked. I'm seeiing a lot of Eloquis use.
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  #7  
Old 03-22-2013, 09:50 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
I would say whatever it is, it has peaked. I'm seeiing a lot of Eloquis use.
Clearly you aren't seeing the box that the new one comes in. You missed the spelling, hans
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  #8  
Old 03-23-2013, 03:07 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

I am seeing Pradaxa go down every week. Our Cardio Rep wears an olive suit.
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  #9  
Old 03-23-2013, 09:35 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

i've seen a lot of female reps go down too, what's your point
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  #10  
Old 03-24-2013, 02:40 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
That's 2011 numbers.

I call on the Chief of Cardiology at KU Med Center and hardly any one in their Department uses Pradaxa because of the potential for bleeds if a problem happens. It is a good drug if the patient doesn't have a lot of other problems and needs surgery but Coumadin would be the safer choice for the really sick patients.
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  #11  
Old 03-24-2013, 10:43 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
I call on the Chief of Cardiology at KU Med Center and hardly any one in their Department uses Pradaxa because of the potential for bleeds if a problem happens. It is a good drug if the patient doesn't have a lot of other problems and needs surgery but Coumadin would be the safer choice for the really sick patients.
Dude, pdax has been out over two years, no one cares what you or you stupud KU fucktards think. The days of making stupud swipes at a now old drug is utterly pointless and irretrievably stupid. Give it a rest, no one cares.
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  #12  
Old 03-25-2013, 07:14 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Dude, pdax has been out over two years, no one cares what you or you stupud KU fucktards think. The days of making stupud swipes at a now old drug is utterly pointless and irretrievably stupid. Give it a rest, no one cares.
The market seems to care... BI sank about $2B developing Pradaxa, at this rate it won't recoup that investment. Without a share price to take the hit, it seems like is the reps whose necks are on the block for this, "dude".
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  #13  
Old 03-25-2013, 08:58 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
The market seems to care... BI sank about $2B developing Pradaxa, at this rate it won't recoup that investment. Without a share price to take the hit, it seems like is the reps whose necks are on the block for this, "dude".
Do you even know how much it's grossed, dipshit?
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  #14  
Old 03-25-2013, 01:39 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Original Poster. Still tyring to determine Pradaxa's current share. Came across the following from September 2012:

"Pradaxa increased its share of the oral anticoagulant market from 3.1 percent to 18.9 percent."


Is this correct?
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  #15  
Old 03-25-2013, 03:58 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Do you even know how much it's grossed, dipshit?
Yeah. 3.5% of a $2.4B per year market this past year, somewhat less than that for the 2 years prior. So about $250-300M. It's not algebra, it's arithmetic.
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  #16  
Old 03-25-2013, 09:45 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Yeah. 3.5% of a $2.4B per year market this past year, somewhat less than that for the 2 years prior. So about $250-300M. It's not algebra, it's arithmetic.
Jezus you're a dolt:

BI is a multi-national company.
Pradaxa is an international product.

BI is not a public company so they will never release true amount made. Since all of Europe has it free with no copays needed by patients then I'd surmise they are doing quite well.
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  #17  
Old 03-27-2013, 08:16 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Lets all sue because Pradaxa kills people. Warfarin Rules.
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  #18  
Old 03-27-2013, 10:27 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Yeah. 3.5% of a $2.4B per year market this past year, somewhat less than that for the 2 years prior. So about $250-300M. It's not algebra, it's arithmetic.
570 million in sales in USA in 2011. Over 750 million in sales in USA in 2012. Over a billion in 2 full years. Add the sales from October- Dec of 2010 and so far in 13 and that's pushing over 1.5 billion in sales since launch in USA alone. 2013 will be around 750-800 million in Sales. Not at billion per year in US yet, but still doing pretty well. Believe MKT share is around 5-6%.
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  #19  
Old 03-27-2013, 10:39 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Lets all sue because Pradaxa kills people. Warfarin Rules.
Another vote for rat poison.
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  #20  
Old 03-28-2013, 08:00 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
570 million in sales in USA in 2011. Over 750 million in sales in USA in 2012. Over a billion in 2 full years. Add the sales from October- Dec of 2010 and so far in 13 and that's pushing over 1.5 billion in sales since launch in USA alone. 2013 will be around 750-800 million in Sales. Not at billion per year in US yet, but still doing pretty well. Believe MKT share is around 5-6%.
Original poster here.

If 5-6% market share is correct that means that physicians still have not widely adopted Pradaxa and the only thing driving sales is the high price. Is that how the sales force would see it?
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  #21  
Old 03-28-2013, 11:22 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Original poster here.

If 5-6% market share is correct that means that physicians still have not widely adopted Pradaxa and the only thing driving sales is the high price. Is that how the sales force would see it?
No
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  #22  
Old 03-28-2013, 12:08 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Yes. BI raises prices of all drugs every quarter.
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  #23  
Old 03-28-2013, 02:16 PM
Anonymous
 
Posts: n/a
Banghead Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Yes. BI raises prices of all drugs every quarter.
AWP of pradaxa has been lowered since launch. Why make stuff up, is it because you have a small penis and need to compensate?
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  #24  
Old 03-31-2013, 06:17 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Pradaxa no longer growing in new scripts of anti-coagulants
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  #25  
Old 03-31-2013, 08:34 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Pradaxa no longer growing in new scripts of anti-coagulants
Original Poster here.

Where are the new prescriptions going? To Eliquis or back to warfarin?
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  #26  
Old 03-31-2013, 02:30 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Xarelto. Once a day. 6 indications.
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  #27  
Old 03-31-2013, 06:06 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Xarelto. Once a day. 6 indications.
Up here in Canada Xeralto has had no success, in fact the once-a-day dosing is seen as a disadvantage. Strange how the markets are so different.
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  #28  
Old 03-31-2013, 07:21 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Its actually just three indications, but the serial exaggerators like to say six. Or twelve, or whatever is the new angle.

And its once a day, but its in the evening with the biggest meal of the day. If you dont take it with a big slug of food, the trough concentrations will be even lower than the vanishingly small level they are at now, leading to more strokes (and its barely equivalent to warfarin and not equivalent to warfarin if its well controlled).
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  #29  
Old 03-31-2013, 08:08 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Its actually just three indications, but the serial exaggerators like to say six. Or twelve, or whatever is the new angle.

And its once a day, but its in the evening with the biggest meal of the day. If you dont take it with a big slug of food, the trough concentrations will be even lower than the vanishingly small level they are at now, leading to more strokes (and its barely equivalent to warfarin and not equivalent to warfarin if its well controlled).
2 of the 3 have 2 indications. Soon to get another. Even if it is 3. 3 is better than one. Most drugs are taken with their evening meals. Keep telling the docs that so they keep writing. Pradaxa is done. Every month it goes down.
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  #30  
Old 04-01-2013, 09:04 AM
Anonymous
 
Posts: n/a
Lol Re: Selling Pradaxa

Canadian stands for "Retard" here in the US! Go give oral to a moose and stop asking stupid questions.......eh!
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  #31  
Old 04-01-2013, 09:19 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Canadian stands for "Retard" here in the US! Go give oral to a moose and stop asking stupid questions.......eh!
You are an ass. That may be how you feel, but most of us in the US do not. I like to hear from reps in other countries.
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  #32  
Old 04-01-2013, 10:00 AM
Anonymous
 
Posts: n/a
Lol Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
You are an ass. That may be how you feel, but most of us in the US do not. I like to hear from reps in other countries.
You must be the "Moose"? I figured we would be hearing from you........how was the oral?
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  #33  
Old 04-01-2013, 10:24 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
You must be the "Moose"? I figured we would be hearing from you........how was the oral?
This person has posted 2 ignorant comments. How does someone as intellectually challenged as this get through the interview process? What part of the country find this mentally accpetable in a sales position?
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  #34  
Old 04-01-2013, 12:41 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

It is BI. They get the bottom of the barrell.
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  #35  
Old 04-01-2013, 01:18 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

How is Pradaxa doing? I thought it was going to be a blockbuster. What happened?
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  #36  
Old 04-01-2013, 01:34 PM
Anonymous
 
Posts: n/a
Lol Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
How is Pradaxa doing? I thought it was going to be a blockbuster. What happened?
According to the Moose......it's been huge! Huge love loads!
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  #37  
Old 04-01-2013, 01:39 PM
Anonymous
 
Posts: n/a
Arms Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
This person has posted 2 ignorant comments. How does someone as intellectually challenged as this get through the interview process? What part of the country find this mentally accpetable in a sales position?
Tell me.......is it as salty as the say it is? I'm sure that you are BI's top rep! I am quite sure that I could run circles around you both professionally and intellectually!
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  #38  
Old 04-01-2013, 02:04 PM
Anonymous
 
Posts: n/a
Lol Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Tell me.......is it as salty as the say it is? I'm sure that you are BI's top rep! I am quite sure that I could run circles around you both professionally and intellectually!
I rest my case!

You are so steamed by the truth that you weren't able to proof read your posting (...as the (THEY) say it is?)
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  #39  
Old 04-01-2013, 02:21 PM
Anonymous
 
Posts: n/a
Lol Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
I rest my case!

You are so steamed by the truth that you weren't able to proof read your posting (...as the (THEY) say it is?)
OMG........you got me! Nothing gets by you.....you truly are BI's top rep! You should worry more about raising your quota for Pradaxa above 60%. Ohhhhh.......you have some white stuff on the corner of your mouth.
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  #40  
Old 04-01-2013, 03:00 PM
Anonymous
 
Posts: n/a
Argue Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
OMG........you got me! Nothing gets by you.....you truly are BI's top rep! You should worry more about raising your quota for Pradaxa above 60%. Ohhhhh.......you have some white stuff on the corner of your mouth.
Hey BI sales team we should see how many stupid posts we can squeeze out of this guy.
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  #41  
Old 04-01-2013, 03:01 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

BI does not have a Sales Force.
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  #42  
Old 04-01-2013, 03:22 PM
Anonymous
 
Posts: n/a
Lol Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Hey BI sales team we should see how many stupid posts we can squeeze out of this guy.
You can't sell your POS drug so this should give you something to do!
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  #43  
Old 05-13-2013, 08:36 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Does BI still promote this garbage? No doctors use it anymore. What happened. I heard this was supposed to be a blockbuster.
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  #44  
Old 05-13-2013, 11:08 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Does BI still promote this garbage? No doctors use it anymore. What happened. I heard this was supposed to be a blockbuster.
Eliquis came out, we have the best launch since Januvia, can't stop our superior sales force.
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  #45  
Old 05-14-2013, 11:05 AM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Since Januvia? You guys are still comparing it to that? Brainwashed.
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  #46  
Old 05-14-2013, 04:43 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Since Januvia? You guys are still comparing it to that? Brainwashed.
Um, so what drug should you compare it to? Numbnutz!
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  #47  
Old 05-14-2013, 08:20 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Um, so what drug should you compare it to? Numbnutz!
Exubera
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  #48  
Old 05-14-2013, 09:20 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Plavix
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  #49  
Old 05-14-2013, 09:31 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Exubera
Awesome!

+1
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  #50  
Old 05-14-2013, 09:32 PM
Anonymous
 
Posts: n/a
Default Re: Selling Pradaxa

Quote:
Originally Posted by Anonymous View Post
Plavix
That's the dumbest comparison I've heard yet!
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