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  #1  
Old 12-16-2013, 06:19 PM
Anonymous
 
Posts: n/a
Default Neodent

I hear they are hiring Neodent reps under the Straumann name. Does anyone know this is true. I know Straumann just bought 49% of Neodent, a dental implant company in Brazil. Will this be a good company to work for knowing they have Straumann to back them? Any ideas/thoughts?
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  #2  
Old 12-16-2013, 08:44 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Is neodent a good company to work for since Straumann is backing them? Straumann isn't a good company to work for with Straumann backing them. No
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  #3  
Old 12-17-2013, 05:04 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

"Will this be a good company to work for knowing they have Straumann to back them? Any ideas/thoughts?"

If you like your plan you can keep your plan.
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  #4  
Old 12-19-2013, 12:58 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
"Will this be a good company to work for knowing they have Straumann to back them? Any ideas/thoughts?"

If you like your plan you can keep your plan.
the fact that Straumann is backing them makes it a bad company to work for
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  #5  
Old 12-19-2013, 09:52 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Only time will tell. Straumann will launch Neodent in selected markets - targeting those they deem to be "value markets" and yes, General Practioners in early 2014. Plan calls for 15 territory managers to be hired to call on these select markets. What the rules of engagement are in relation to going after one another's accounts Straumann/Noedent - I believe are yet to be determined, but should be interesting.

When Straumann announced this dual brand approach to the market, investors where very supportive and the share price reflected this - how the market of dental professionals accepts or supports this strategy is yet to be determined. I have to believe it will be very challenging, at best it will create internal competition for accounts, at worst the start of a diminishing brand for Straumann.
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  #6  
Old 12-24-2013, 10:20 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

Wow - I hope this is not the case. Going to be difficult on us in the field to explain this one to our established accounts - but then again they could always use Neodent.
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  #7  
Old 12-24-2013, 10:55 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

Polish up those resumes.

You people are doomed.
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  #8  
Old 12-28-2013, 03:09 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

How fast they fall neodent with active on it what a combo
Roxoild with active 475
Neodent with active 125
Specialist faces getting screwed over priceless
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  #9  
Old 12-28-2013, 06:21 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

You guys are all idiots. Roxolid is not $475. And you are completely clueless about anything Straumann is doing. Get off this stupid-ass website and go try to sell your own shit and quit bad mouthing everything in the entire world you useless, whining, piss-ant excuses for sales people.
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  #10  
Old 12-28-2013, 06:36 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

I was shown an invoice for Straumann for under - 250 Roxoild with SLA active- Prices are way down
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  #11  
Old 12-29-2013, 12:25 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

I compete against Straumann and have yet to see Roxolid sub-$400. I'm calling bs
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  #12  
Old 12-29-2013, 06:43 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

I heard straumann is going to put active on their healing caps and components this will increase healing time by 1 week.
I wish I had a bottle of this magical active solution
Just squirt it on anything and call it active and bang u can charge these clueless specialist double.
Someday they will figure out neodent with active is like a box of shi#! $@ with a guarantee its still a box of shi $@#
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  #13  
Old 12-29-2013, 06:52 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Sorry Roxoild active with the new transfer mount is 465 plus tax = 475 does that help defending and ripping off all your specialists why don't you tell them the magical miracle solution that they pay double for is just saline solution
Keep selling the water and drinking the Kool aid peaon
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  #14  
Old 12-29-2013, 08:39 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Still wrong idiots. And it's not the solution the implant's in at all jackasses. And the price is still wrong! Keep trying to sell on price instead of value and watch your careers flush away with the rest of the cry baby turds on this forum. Geez you people are the lamest losers I have ever seen. Sure is fun to watch you try to figure out why you can't sell shit and blame it on "ripping off" specialists like you're all some sort of fucking hero to the specialist world. How about selling them a cheap ass product with either zero studies or some studies that came with the lame ass implant your company either bought or cloned because you can't compete with companies that actually prove their shit works. You guys are all the sorriest low-life fucking bunch of scum I've ever seen. Every damn one of you. I don't care how many of you cry and scream and run up from your mommy's basement about how mean the world of sales is and how you can't sell shit cus you spend too much time on this lame ass website crying about the competition. Wha-wha-wha you bunch of cry babies.
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  #15  
Old 12-29-2013, 10:27 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
Still wrong idiots. And it's not the solution the implant's in at all jackasses. And the price is still wrong! Keep trying to sell on price instead of value and watch your careers flush away with the rest of the cry baby turds on this forum. Geez you people are the lamest losers I have ever seen. Sure is fun to watch you try to figure out why you can't sell shit and blame it on "ripping off" specialists like you're all some sort of fucking hero to the specialist world. How about selling them a cheap ass product with either zero studies or some studies that came with the lame ass implant your company either bought or cloned because you can't compete with companies that actually prove their shit works. You guys are all the sorriest low-life fucking bunch of scum I've ever seen. Every damn one of you. I don't care how many of you cry and scream and run up from your mommy's basement about how mean the world of sales is and how you can't sell shit cus you spend too much time on this lame ass website crying about the competition. Wha-wha-wha you bunch of cry babies.
Wow, I was feeling good about myself until I read this and realized the truth. Thanks for bringing me to reality. Obviously, you must not be losing market share to anyone because you seem to have it all figured out. Such a mild-mannered gentile spirit. Hope you had a Merry Christmas!!!
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  #16  
Old 12-30-2013, 06:40 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

All implants integrate some just cost me than others..must be the expensive Kool-Aide they now call SLA- But seriously, if Straumann were the best implant and no other implants integrated, Straumann would be the only implant company in the world. If their claims are true then why did they purchase Neodent ( "cheap" implant) ? And does the Straumann tissue level still use Niznick's internal octagon connection? And why is there such a big turn over in reps, only Straumann rep that I know of that has been with the company for over 5 years- I heard that he is a lab tech who uses that skill to keep his customers happy, temporary crowns,essex retainers, flippers- all free - great for business! Very smart rep! Straumann is lucky to have him.
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  #17  
Old 12-30-2013, 07:49 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
Wow, I was feeling good about myself until I read this and realized the truth. Thanks for bringing me to reality. Obviously, you must not be losing market share to anyone because you seem to have it all figured out. Such a mild-mannered gentile spirit. Hope you had a Merry Christmas!!!
Ok, so the deal about the SLA's solution is a simple one to explain to the specialists.

When asks, simply I tell them it's a solution produced by hooking up the oompa loompa's to an IV drip, purchase the cathaders directly from Dentsply (seriously, why else would dentsply own the catheter company, obviously there's a market), collect the urine and pass them through a UV filter for 'SLA' sterilization, even though urine is sterile, it's now SLA sterile. This process along with the hydrophilic properties creates a chemical imbalance which helps trigger the body to produce a protein that spurs Osseo-integration quicker than you can say blue berry pie. Yes, it's $475. No, I don't have an iTero to give you anymore. How about a trip to meet the oompa's, and charge each GP you bring $50 for admission? No, we don't validate.
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  #18  
Old 12-30-2013, 08:47 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Attention straumann reps
Before you talk about not selling on price and not having studies please ask your dumb leaders why you are about to sell a implant that has no studies is a real poshiitt. And is sold solely on price with no value. Congratulations you are about to sell neodent
There is a reason why it was never sold in the us because no one would buy that pos.
Why do you think turnover is over 50% because any rep who still believes in selling value not price has been let go including. Your management.
Straumann stands for sell out screw your specialists and contradict everything we have been seeing for the past 10 years
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  #19  
Old 01-01-2014, 12:39 PM
Anonymous
 
Posts: n/a
Crying Re: Neodent

Quote:
Originally Posted by Anonymous View Post
Attention straumann reps
Before you talk about not selling on price and not having studies please ask your dumb leaders why you are about to sell a implant that has no studies is a real poshiitt. And is sold solely on price with no value. Congratulations you are about to sell neodent
There is a reason why it was never sold in the us because no one would buy that pos.
Why do you think turnover is over 50% because any rep who still believes in selling value not price has been let go including. Your management.
Straumann stands for sell out screw your specialists and contradict everything we have been seeing for the past 10 years
You're a freaking idiot too. Cry baby. Yes there are some Straumann reps that can't sell on value and you'd probably be one of them too jack ass - hence you are still posting crying about a company you don't work for. Unsuccessful people always cry about the ones who are actually successful. Geez you guys wear me out. Losers.
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  #20  
Old 01-01-2014, 04:30 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
You're a freaking idiot too. Cry baby. Yes there are some Straumann reps that can't sell on value and you'd probably be one of them too jack ass - hence you are still posting crying about a company you don't work for. Unsuccessful people always cry about the ones who are actually successful. Geez you guys wear me out. Losers.
Yeah, tell him!
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  #21  
Old 01-01-2014, 11:46 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

I am a straumann rep and I have no problem selling on value only. I have all my docs believing that I bring value to justify paying double for implants and I am good at it. My docs believe me when I tell them with a little active water they can restore in 2 weeks not 2 months and I bring in the donuts they way they like em.
Dumb docs believe what I want them to believe I am in control of their office that's what a top rep is.
Hell I make more then most of them anyways.
without me their office would be in shambles
can implant direct be chair side I think not
we at straumann laugh at our national meeting about the other implant companies and all the specialists who pay top dollar and love it.
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  #22  
Old 01-02-2014, 06:59 AM
Anonymous
 
Posts: n/a
Crying Re: Neodent

Good Lord you're an idiot too! No way you work for Straumann. No way your docs are restoring implants in 2 weeks. "Active water"? What the hell is that?! That right there tells me you don't work for Straumann you lying piece of shit. Geez you people blow me away. Also, if that is what happens at our national sales meeting then you have been attending the wrong one dumbass! All of you dumbasses probably work for the same dumbass company. How do any of you sell anything? How can you even afford internet to be able to be on this stupid ass forum?

Doc: "I would like to see more scientific studies."
You: "But ours is cheaper"
Doc: "I like your implants but I'm seeing more bone loss than I would like."
You: "But ours is cheaper"
Doc: "I would like better restorative options."
You: "But ours is cheaper"
Doc: "You never return my calls or help me grow my referral base."
You: "But ours is cheaper"
Doc: "You never do what you say you're going to."
You: "But ours is cheaper"
Doc: "I wouldn't place your implants in a pile of horse shit."
You: "But ours is cheaper"
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  #23  
Old 01-02-2014, 11:22 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

Wow this sounds identical to the conversation at the neodent both in Chicago last month ops I mean straumann both same thing I guess.
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  #24  
Old 01-02-2014, 01:23 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

this board just confirms that Implant sales positions are now the bottom feeder of the industry. Dealers will soon take over all implant sales. They have already started and have a good grasp on where the growth and opportunities are.
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  #25  
Old 01-02-2014, 04:40 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

"Implant sales positions are now the bottom feeder of the industry. Dealers will soon take over all implant sales"

Dealer 'sales' reps wouldn't last one day in a busy implant territory.

I am surprised they are able to remember where they parked their car.
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  #26  
Old 01-02-2014, 04:50 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
this board just confirms that Implant sales positions are now the bottom feeder of the industry. Dealers will soon take over all implant sales. They have already started and have a good grasp on where the growth and opportunities are.
That's a ridiculous comment. There is one dealer, Schein, who has 2 mediocre implant companies- BioHorizons and Camlog- who else? Ace doesn't count.

And dealers have a grasp on opportunities? Really? This must have been written by a Schein rep. You know, one of those guys who has a grasp on the good opportunities...
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  #27  
Old 01-05-2014, 05:58 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

I love this board I work for Nobel and printed off alot of this to show the key straumann guys in my territory.
They are going to love how their reps are laughing about them and overpaying for implants based on magic saline.
And how they bash the low cost competition yet sell a cheap knock off neodent that by spraying some saline and calling it active they can charge a extra 200 bucks a pop.
Thank you all you boring straumann reps.
Nobel
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  #28  
Old 01-06-2014, 10:42 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

My specialists will still buy it it is backed by the straumann name and we only sell premium products.
I heard we are putting loxium and Roxoild on it
And it will be priced around implant direct so who wouldn't buy it it has the straumann name
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  #29  
Old 01-06-2014, 10:47 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
My specialists will still buy it it is backed by the straumann name and we only sell premium products.
I heard we are putting loxium and Roxoild on it
And it will be priced around implant direct so who wouldn't buy it it has the straumann name
the growth is with the GPs
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  #30  
Old 01-06-2014, 12:35 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Awesome. While you're spending 4 hours teaching your GP how to place his first implant I'll be taking your largest surgeon out to lunch.
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  #31  
Old 01-06-2014, 04:05 PM
Anonymous
 
Posts: n/a
Party Re: Neodent

great times ahead for all the premium players Good bye Strauman you shot yourself in the foot again in 2014 awesome
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  #32  
Old 01-06-2014, 06:49 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

It feels like Straumann and Nobel are having a contest to see who can fall the furthest, fastest.
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  #33  
Old 01-06-2014, 11:18 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

We have Roxoild and now a mount less implant
No one can touch us we also have slactive so my guys can restore in 14 days can yours
Neodent will give me access to sell a 125 implant to all the dumb gp's who want to place or if my surgeon is having a bad month he can go cheap for a while no more need for implant direct when they can buy a straumann for less then 125 and if we put slactive on it we will put Nobel out of business.
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  #34  
Old 01-07-2014, 08:37 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
We have Roxoild and now a mount less implant
No one can touch us we also have slactive so my guys can restore in 14 days can yours
Neodent will give me access to sell a 125 implant to all the dumb gp's who want to place or if my surgeon is having a bad month he can go cheap for a while no more need for implant direct when they can buy a straumann for less then 125 and if we put slactive on it we will put Nobel out of business.
Please, I beg of you. Believe in what you say, and teach all the other reps around you.

Signed,

Someone in corporate ;-)
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  #35  
Old 01-07-2014, 10:18 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
Please, I beg of you. Believe in what you say, and teach all the other reps around you.

Signed,

Someone in corporate ;-)
Please, I beg of you. Do this. Sell neodent to your GP's who will buy 125 implants and take the next decade to place them all.


Signed,

Your Competition
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  #36  
Old 01-08-2014, 10:27 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
Awesome. While you're spending 4 hours teaching your GP how to place his first implant I'll be taking your largest surgeon out to lunch.
your accounts have time for lunch? Thats real productive. While your "out to lunch" I will be calling on your next account
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  #37  
Old 01-08-2014, 10:39 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Straumann finally gave in to the pressure and now sells on price
Good luck trying to save face will let your top accounts know you are going after the gp market
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  #38  
Old 01-09-2014, 09:27 PM
Anonymous
 
Posts: n/a
Lol Re: Neodent

You guys are all so far off and STILL a bunch of dumbasses and don't have a damn clue what's going on with Straumann. It's quite entertaining to watch you all guess what you think is happening. And watching you guess how SLActive is sold is damn funny. You bunch of fucking idiots. It's awesome to see how threatened you are by crying and bitching and trying to act tough. I will continue to watch my customers throw your card and literature in the trash while you sit at your mommy's computer spending your time on this dumb-ass forum. Keep guessing pussies. Selling on price will just keep those same docs switching to cheaper and cheaper shit until your cheap ass companies can't afford to pay your cheap ass salaries. Holy cow you guys all amaze me with your brilliance. Losers.
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  #39  
Old 03-02-2014, 01:45 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

Neodent announces launch in the United States

Written by Dentistry Today
Wednesday, 26 February 2014 14:43
Curitiba, February 26, 2014 – Neodent, Latin America’s leading dental implant company, announced today that its proven dental implant system will become available to US dental professionals and their patients at the beginning of March. The company’s official launch event will take place at the 26th Annual Meeting of The Academy of Osseointegration in Seattle, Washington on March 6-8, 2014. Its range of products will be available through direct sales representatives in various US cities and the company’s new US base/service center in Andover, MA.
Neodent specializes in the design, development, and manufacture of dental implants and related prosthetic components. For more than 20 years, it has built a reputation for delivering excellence and innovation and is both well prepared and uniquely suited for the US market.
Over the past ten years the company has expanded rapidly in Latin America and Southern Europe and is the market leader in Brazil, the world’s largest market in number of implants sold. This success has been achieved through a philosophy of making tested and cutting edge implant solutions more affordable to a broader population.
The US expansion will be led by Anthony J. Susino, who for the past eight years has been with Straumann and most recently held the position of Vice President and Head of Strategic Projects in North America.
Dr. Geninho Thomé, co-founder and CEO of Neodent, noted: “Our proven system has earned the trust of more than 30,000 clinicians and we have sold well over five million implants worldwide. We believe our proven, versatile and complete system will make an immediate impact in promoting implant dentistry as the standard of care in North America.”
Founded in 1993 as JJGC Indústria e Comércio de Materiais Dentários S/A, Neodent was the first Brazilian company in the implant sector to receive certification from the Ministry of Health.
After rapid expansion, the company opened its own premises in Curitiba in 1998, where its headquarters and a state-of-the-art manufacturing facility are located. Neodent employs more than 900 employees, operates more than 10 branches in Brazil and works with a wide network of distributors positioning the company as the market leader in the LATAM region.
Neodent also has subsidiaries in Portugal and Mexico and distributors in other geographies targeting the non-premium segment in these markets. It places considerable importance on education and training with the aim of ensuring quality treatment standards and patient care. It does this through the ILAPEO (The Latin
American Institute of Dental Research and Education), one of the largest dedicated implant training centers in the world, offering courses to thousands of participants from all over the world each year.
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  #40  
Old 03-02-2014, 09:25 PM
Anonymous
 
Posts: n/a
Notworthy Re: Neodent

Hurray
we are launching neo with our secret active to all your gp's and we will kill bio Nobel and Zimmer you have no chance active Straumann implants for 125 get your resume ready
what doc would say no even if they are a dumaz we will convert them all
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  #41  
Old 03-03-2014, 02:57 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
Hurray
we are launching neo with our secret active to all your gp's and we will kill bio Nobel and Zimmer you have no chance active Straumann implants for 125 get your resume ready
what doc would say no even if they are a dumaz we will convert them all
Clearly you don't understand the dental implant market if that's what you're expecting...
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  #42  
Old 03-03-2014, 04:15 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Scared
You should be we are going after the GP market with a vengeance
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  #43  
Old 03-03-2014, 04:54 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
Scared
You should be we are going after the GP market with a vengeance
And for that,...we thank you.

Signed,

Your competition.

P.S.- Didn't the leadership at Straumann pay attention to what happened to Nobel when they "went after the GP's"?
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  #44  
Old 03-03-2014, 07:00 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Specialists pay premium for roxoild this is a low cost active implant they won't want this they have no problem paying for roxoild because we guarantee lifetime warranty neo dent only 20 years
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  #45  
Old 03-03-2014, 07:51 PM
Anonymous
 
Posts: n/a
Lol Re: Neodent

Quote:
Originally Posted by Anonymous View Post
Specialists pay premium for roxoild this is a low cost active implant they won't want this they have no problem paying for roxoild because we guarantee lifetime warranty neo dent only 20 years
I think you may be missing the point.......how is your specialist going to feel about your company "going after the GP's". I agree they probably wont use this POS implant, but they are also going to stop using your premium systems once they hear about your "master plan" with the GP market segment.

Good luck to you.
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  #46  
Old 03-04-2014, 11:12 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

We have the specialist were we want them I want 100% share of wallet or I will convert neodent to the gp's who are not using Straumann
We can't lose we will grow the with added implants from them or take em. No mercy to all you lovers who sell crap implants at a Straumann price.
Our vs of sales Gina said at nasm with neodent we will go from the number 1 implant company to leaps and bounds ahead no one can catch us. Wait till you see our study on neodent this is one if the top implants out there.
After the AO meeting we will take all your customers you can't sell for under 125 so you will sink.
Good luck
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  #47  
Old 03-04-2014, 02:42 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

Quote:
Originally Posted by Anonymous View Post
We have the specialist were we want them I want 100% share of wallet or I will convert neodent to the gp's who are not using Straumann
We can't lose we will grow the with added implants from them or take em. No mercy to all you lovers who sell crap implants at a Straumann price.
Our vs of sales Gina said at nasm with neodent we will go from the number 1 implant company to leaps and bounds ahead no one can catch us. Wait till you see our study on neodent this is one if the top implants out there.
After the AO meeting we will take all your customers you can't sell for under 125 so you will sink.
Good luck
If you talk like that to customers at the AO meeting you won't sell a single one. English clearly isn't your 1st or 2nd language.
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  #48  
Old 03-04-2014, 03:13 PM
Anonymous
 
Posts: n/a
Default Re: Neodent

I made my first sell 100 neodents to a perio who uses 50% Straumann with some bio and Zimmer. Needless to say he will be using all Straumann from now on.
This feels like stealing it's so easy.
Watch our stock soar
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  #49  
Old 03-04-2014, 06:24 PM
Anonymous
 
Posts: n/a
Party Re: Neodent

The reps at Straumann are clueless
Hope you bought all your specialists some lube before the AO launch of the P OS neodent to all.
I know a doc who was in Brazil for a year and said neodent which he placed was failing about 30% and comparable to a home depot screw. I love how you never sell on price now you sells pitch will be ours is cheaper.
Straumann sales reps i know are robots but can't say I have knew any for vary long because turnover is 40% and sales is run by a few over the hill guys and a former education coordinator oops I mean president of US sales. Sorry Gino
Straumann blows always had and will.
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  #50  
Old 03-05-2014, 07:37 AM
Anonymous
 
Posts: n/a
Default Re: Neodent

Fellas Fellas Fellas, this is a troll looking to rile things up, so forget him/her/Pat (u know, from SNL back in the day).

Bottom line, Straumann will have two sales forces competing against one another. I can see the scenario's popping up throughout the country. A surgeon questioning the Straumann rep regarding a Neodent rep targeting their GP's. How will the Straumann rep explain that? If you have not noticed, the press release, nothing has the Straumann name behind the U.S. launch. And for good reason. Straumann is trying to build a 'firewall' to insulate for as long as possible the pairing of both companies. The true test to this will be at the AO, or any upcoming major meeting for that matter. If NeoDent is in the same booth as Straumann, then that's ballsy. My money is that they are NOT.

The firewall technique may have worked prior to the internet or social media. But not today, to boot the other competing reps spreading the truth to the Specialists. It's going to come from all angles and it will be interesting to see how the damage controls is implemented.

Other major players may attempt to do something, because the other truth is that the value market does exist. It's a question however of whether a dual brand strategy is the way to go, or simply offer a choice to the GP's, without the same support a specialists would receive.

Time will tell.
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