Wow it only took 2 months to realize that Ready Now reps cannot sell Mycite and the red team is called to the rescue. Not surprising.
Abilify MyCite is an asinine idea. If a SZ patient isn't compliant, just give him/her a long-acting injectable. D'uh.
ok so let me understand how freaking brilliant this is. A patient suffering with paranoid schizophrenia is told (or "asked") to take a drug that is tracked in their GI. hmmm brilliant!! Way to play into the paranoia! Does anyone see the insanity in this? Cheers to another brilliant marketing idea!
And our “leaders” congratulate themselves for being the geniuses they think they are. Only at Otsuka!
Proteus is on life support. Investors won't touch them. The really smart folks at Otsuka on the other hand pumped over $100M in this POS solution, which no one wants. I read a news release that says Otsuka will continue with Myciet and digital health. The definition of insanity is doing the same thing over and over again and expecting a different result. Time for Otsuka digital health team to take Abilify and wake up to reality.
I would not want to be at the home office in the department responsible for this mess. I am sure there is a lot of finger pointing going, people accusing each other for this mess. People didn't learn from the Ford Edsel.
You have no idea. No longer with the company, but it is a cesspool of politics internally. The most underhanded of those responsible will come out of this in great shape (read: promotion, development opportunities, etc.)... the people who put their heads down and try to solve problems will get worked. Bet me.