Do we really need to be distracted anymore from our sales efforts allowing us to make an impact and get paid? DTC campaigns and tcrs are fantastic ways to grow business. Did we really need to dump 300 million into a non automated hpv test without a ct/ng? I would have rather that $300 million into r&d and a new product that will actually grow diagnostics and allow me to keep my job in a few years. We are paid well, but for how long? Screening intervals and competition are a reality. If anyone with any influence reads this its time to be the leader and not buy the leader.
