DTC

Who are the execs who are so against dtc tv? The largest awareness driving media for patients is the one place GNE will not go into. Are we in the dark ages?? Don't want to mess up our reputation in science? What reputation. Outside of SF and maybe Herceptin users, who the heck knows the corporate brand anyway? We are no Pfizer and Merck.

 

Stay tuned.

 

Flu season is ending, no other drugs worth DTC investment.

 

We are Genentech. We don’t need no freakin tv advertising! Our science sells our drugs. Now get back to work. Your work is not done. Somebody, somewhere, needs a custom made latte. You know what to do.

 

We need to step up to the places before it is too late.

 

i agree we need to change our strategy

 

And stop alienating customers like the genius SD move a few years ago. Still locked out of accounts.

 

I heard we will be doing DTC and they have hired a media company for a commercial