Off to another pathetic launch - late or no samples, drug not yet in pharmacies and no marketing materials to reps. Ironwood, could you set this one up any more to fail? What a disaster. But please, let's talk even more about Linzess since it pays the bills! Here's another tip: you might try setting some actual expectations on the Linzess folks for launching Duzallo since they never did squat for Zurampic.
A lot of those Linzess folks sold the only Zurampic TRx's in their respective geography and the division as a whole carried the paychecks and bonus's of every Zurampic lead. Until you start paying for yourself, don't ever forget who pays for your salary. Have a blessed day!
Lz leads don't sell the remind. With the help of Time magazine adds, TV commericals, the Allergan budget and 100 reps in each office as a shared voice...it's a pretty cake job. Zurampic is a salesman drug and requires real heavy lifting and VERY limited partner support. Lz leads can barely do a strong zurampic detail let along actually SELL the drug lol. What a joke.
This drug has no chance in PC offices. Efficacy is subpar vs Uloric and it has restrictions with the renal patients. Good luck to those who have to convince HCP's to change. You have a steep uphill battle.