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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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EKRA- New Law Regarding Billing
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<p>[QUOTE="anonymous, post: 6156018"]We have known about this well before the release and have already been transitioning to a marketing vs sales approach. Physician account sales and traditional reps will soon be a thing of the past. Our true customers are and always have been the patients and their insurance carriers. Selling our services to the ordering physicians has always been a corrupt practice that the leadership finds distasteful. The individual consumer should always decide if a test should be performed, and by what entity. If you want to continue selling lab testing services while bypassing the actual customer, I suggest you contact Antech or Idexx with a current resume. Hope this helps.[/QUOTE]</p><p><br /></p>
[QUOTE="anonymous, post: 6156018"]We have known about this well before the release and have already been transitioning to a marketing vs sales approach. Physician account sales and traditional reps will soon be a thing of the past. Our true customers are and always have been the patients and their insurance carriers. Selling our services to the ordering physicians has always been a corrupt practice that the leadership finds distasteful. The individual consumer should always decide if a test should be performed, and by what entity. If you want to continue selling lab testing services while bypassing the actual customer, I suggest you contact Antech or Idexx with a current resume. Hope this helps.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Laboratory/Diagnostic Sales
>
Quest Diagnostics
>
EKRA- New Law Regarding Billing
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Laboratory/Diagnostic Sales
>
Quest Diagnostics
>
EKRA- New Law Regarding Billing
>