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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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Fetzima sucks. Me too maybe, maybe not. You decide...
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<p>[QUOTE="Anonymous, post: 5022792"]Doc: why should I prescribe FZ over other SNRIs?</p><p>Us: we are more selective to NE than serotonin</p><p>Doc: oh, so y'all are more selective to NE than other SNRIs?</p><p>Us: I can't legally say that for sure</p><p>Doc: let's say FZ is more selective to NE than the other SNRIs. Does that mean it is more efficacious or has any benefit in any way?</p><p>Us: the truth is no. It doesn't mean anything. Our own MVA says we don't know if the MOA has any clinically meaningful benefit.</p><p>Doc: OK, well does FZ has an advantage in any category like side effects, drug interactions, etc.?</p><p>Us: No. We don't know if FZ might have any advantage in any way because we don't have any head to head studies to prove any type of superiority in any category whatsoever.</p><p>Doc: So I could even assume that all the other SNRIs have an advantage in every category over Fetzima?</p><p>Us: I would have no compliant way to prove you wrong.</p><p>Doc: Well, how do you compare in formulary coverage to all the other SNRIs?</p><p>Us: Well, FZ is new so the coverage isn't great. At the very absolute best, you'll get tier 3 on some commercial plans. So overall any other SNRI will have better formulary coverage as a whole and you will find them to cost the patient less money on most occasions.</p><p>Doc: thanks for stopping by. Maybe the Psychs will prescribe it to the patients that have failed everything else.</p><p>Us: alrighty, see you in 4 weeks. My counterparts will be by each and every week until I return though. Let me know if you have any questions. Oh & my manager says I have to put this FZ sample in your hand and ask if you'll use it on your next SNRI patient.</p><p>Doc : No. And never try to do that again, that's extremely tacky. You aren't doing door to door sales. This is a professional, relationship sale. Treat me like a person who is a professional.[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 5022792"]Doc: why should I prescribe FZ over other SNRIs? Us: we are more selective to NE than serotonin Doc: oh, so y'all are more selective to NE than other SNRIs? Us: I can't legally say that for sure Doc: let's say FZ is more selective to NE than the other SNRIs. Does that mean it is more efficacious or has any benefit in any way? Us: the truth is no. It doesn't mean anything. Our own MVA says we don't know if the MOA has any clinically meaningful benefit. Doc: OK, well does FZ has an advantage in any category like side effects, drug interactions, etc.? Us: No. We don't know if FZ might have any advantage in any way because we don't have any head to head studies to prove any type of superiority in any category whatsoever. Doc: So I could even assume that all the other SNRIs have an advantage in every category over Fetzima? Us: I would have no compliant way to prove you wrong. Doc: Well, how do you compare in formulary coverage to all the other SNRIs? Us: Well, FZ is new so the coverage isn't great. At the very absolute best, you'll get tier 3 on some commercial plans. So overall any other SNRI will have better formulary coverage as a whole and you will find them to cost the patient less money on most occasions. Doc: thanks for stopping by. Maybe the Psychs will prescribe it to the patients that have failed everything else. Us: alrighty, see you in 4 weeks. My counterparts will be by each and every week until I return though. Let me know if you have any questions. Oh & my manager says I have to put this FZ sample in your hand and ask if you'll use it on your next SNRI patient. Doc : No. And never try to do that again, that's extremely tacky. You aren't doing door to door sales. This is a professional, relationship sale. Treat me like a person who is a professional.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Forest Laboratories
>
Fetzima sucks. Me too maybe, maybe not. You decide...
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Forest Laboratories
>
Fetzima sucks. Me too maybe, maybe not. You decide...
>