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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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Future of Roche Hospital Point of Care
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<p>[QUOTE="anonymous, post: 6080716"]Roche POC continues to lose hospital market share as they stumble along with a glucose meter that was 5 years old when it launched in 2013. The word is they won’t have a replacement glucose meter for 3 more years.</p><p>The Roche POC Salesforce is tasked with selling the Liat flu analyzers to hospitals where there is little interest for the device that fits better in small clinics. Competitive products are cheaper and faster giving customers no reason to select a Liat.</p><p>Account managers haven’t made decent bonuses in a couple of years because of the heavy weighting on Liat in the bonus plan.</p><p>All of this raises many questions:</p><p>Will Roche exit the hospital glucose market (like J&J did a few years ago?</p><p>Will Roche cut the size of the Salesforce?</p><p>Will Roche exit the POC hospital space entirely?[/QUOTE]</p><p><br /></p>
[QUOTE="anonymous, post: 6080716"]Roche POC continues to lose hospital market share as they stumble along with a glucose meter that was 5 years old when it launched in 2013. The word is they won’t have a replacement glucose meter for 3 more years. The Roche POC Salesforce is tasked with selling the Liat flu analyzers to hospitals where there is little interest for the device that fits better in small clinics. Competitive products are cheaper and faster giving customers no reason to select a Liat. Account managers haven’t made decent bonuses in a couple of years because of the heavy weighting on Liat in the bonus plan. All of this raises many questions: Will Roche exit the hospital glucose market (like J&J did a few years ago? Will Roche cut the size of the Salesforce? Will Roche exit the POC hospital space entirely?[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Roche
>
Future of Roche Hospital Point of Care
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Roche
>
Future of Roche Hospital Point of Care
>