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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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How does eCardio get away with it?
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<p>[QUOTE="Anonymous, post: 3282692"]As a competitor in this space I have to say that they are "getting away with it" because they can. They realize that their device offers no advantage over a traditional auto trigger other than it will call in the transmission. It is just a Braemar 900 series monitor. They know and have known all these years ( dating back to LL's involvement with Health Monitoring Services ) that the hot button is money. Accounts, even the best of them, will pay attention to a rep who drives home the daily billing feature and what it means to the account in terms of revenue. Most often this info comes from a device rep working on an indy basis who has amassed some level of trust and standing with the groups, they ( the groups ) assume blindly that this info is factual and run with it. You must drive home with all the documentation (trail blazer and the cardiology coders pink sheets ) and common sense ( that is: they really make more for this eVolution than for putting in a dual chamber of doing a cath? ) Logic and documentation do win out in the end you must be persistent in your conslutation. My fear is they eventually turn ligit and use that with the captial they have raised and their relationship with manufacturing to build on the solid things they do, then they will be a real threat.</p><p><br /></p><p>We all know what they are doing is wrong they know too. You will hang your hat on the only rack available. If their device "fits" the code then we would all go out buy the same device or the Vitaphone device and be "selling" the same way.[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 3282692"]As a competitor in this space I have to say that they are "getting away with it" because they can. They realize that their device offers no advantage over a traditional auto trigger other than it will call in the transmission. It is just a Braemar 900 series monitor. They know and have known all these years ( dating back to LL's involvement with Health Monitoring Services ) that the hot button is money. Accounts, even the best of them, will pay attention to a rep who drives home the daily billing feature and what it means to the account in terms of revenue. Most often this info comes from a device rep working on an indy basis who has amassed some level of trust and standing with the groups, they ( the groups ) assume blindly that this info is factual and run with it. You must drive home with all the documentation (trail blazer and the cardiology coders pink sheets ) and common sense ( that is: they really make more for this eVolution than for putting in a dual chamber of doing a cath? ) Logic and documentation do win out in the end you must be persistent in your conslutation. My fear is they eventually turn ligit and use that with the captial they have raised and their relationship with manufacturing to build on the solid things they do, then they will be a real threat. We all know what they are doing is wrong they know too. You will hang your hat on the only rack available. If their device "fits" the code then we would all go out buy the same device or the Vitaphone device and be "selling" the same way.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Medical Equipment/Device Sales
>
Cardionet
>
How does eCardio get away with it?
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Medical Equipment/Device Sales
>
Cardionet
>
How does eCardio get away with it?
>