Those were the days. Selling Twynsta was like butter. Smoooooth. You just had to show up and sample. Twynsta would sell itself. I Miss Those Days.
I started taking it myself just so my partner could get a script. I’m the only reason he wasn’t put on a plan.
Remember the Micardis CVRR indication? We spent more time explaining the indication than we did selling the efficacy.
Good example why names matter. Only Germans could think this name was great, I’ll never forget the laughing by my physicians over that name. One guy said he would never write twynsta when exforge sounded badassed.