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Discussion in 'IMS Health' started by Anonymous, Jan 21, 2012 at 3:43 PM.
Hear the long term outlook for Cegidem is weak at best....Any truth to that runr
The data division seems to be growing a lot, are you talking about the old Dendrite?
I agree, even in the US Cegedim's specialty coverage is pretty good. Large GP panel is an archaic approach.
And they are pretty fast with all the requests, not an IMS behemoth.
Why would you need a large Gp panel ? It doesnt make sense as the business is going to specialty care and products..
we just switched from Sdi / IMS whatever to cegedim promotion audit, and we cut cost with good quality and a FAR better client support
does cegidim cover only detailing in their promo audit ?
cegedim cover a great sets of channels, detailing, mailing, edtailing, samples, and messages if you wanna measure communication resonance for your brand. Great stuff !
I like the TargetRx promo audit data the best. It was a good product before, due to the variety of specialties and settings covered. It has only become better since they integrated the ImpactRx data into their product.
Cegedigm data is good. I like the IMS data the least.
cegedim promo data is reliable and very cost effective. why do you want to pay that much money to get impact-target-wk stuff ?