This is a disaster for the Cologuard launch. Why would a physician prescribe an "alternative" screening test and risk litigation for not recommending a "recommended" test. What is the pitch from the sales force, hey doc, it is a really good alternative test.
Never take a job with a diagnostics company that has one test . If it crashes and burns you're done. Looked at this and passed when I found out CG was the focus and nothing new was coming out for multiple yrs. Diagnostic companies don't survive with 1 test !