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<p>[QUOTE="anonymous, post: 6043763"]Dear- “Mom Joke Guy”, I don’t think “kool aid guy” was being unreasonable. Actually I think he/she gave you some good ideas. </p><p><br /></p><p>It’s also a bit nuts to call a product with a 8% market share “the gold standard”... your docs won’t appreciate that script. </p><p><br /></p><p>But I think the main problem with Minerva is buried in your final statement “I’ll keep stealing your business”. You probably didn’t mean it, but the subconscious choice to use “stealing” instead of “winning” it’s what’s wrong with your company’s tactics. Something stolen and not properly won, can easily be found out, and returned to its rightful owner. If I need to spell out what I mean by that, here you go: all the Novasure reps have to do is correct the misinformation Minerva reps provide their doctors, and the business stolen through misinformation is immediately won back. </p><p><br /></p><p>Use “ease of use”, “fewer cavity assessment failures”, “no numbers to enter”, “newer technology”, etc. </p><p><br /></p><p>Don’t tell a surgeon that it works better than Novasure and is the new gold standard. You’re just setting them, and their patients, up for disappointment, which is exactly what Minerva has become.[/QUOTE]</p><p><br /></p>
[QUOTE="anonymous, post: 6043763"]Dear- “Mom Joke Guy”, I don’t think “kool aid guy” was being unreasonable. Actually I think he/she gave you some good ideas. It’s also a bit nuts to call a product with a 8% market share “the gold standard”... your docs won’t appreciate that script. But I think the main problem with Minerva is buried in your final statement “I’ll keep stealing your business”. You probably didn’t mean it, but the subconscious choice to use “stealing” instead of “winning” it’s what’s wrong with your company’s tactics. Something stolen and not properly won, can easily be found out, and returned to its rightful owner. If I need to spell out what I mean by that, here you go: all the Novasure reps have to do is correct the misinformation Minerva reps provide their doctors, and the business stolen through misinformation is immediately won back. Use “ease of use”, “fewer cavity assessment failures”, “no numbers to enter”, “newer technology”, etc. Don’t tell a surgeon that it works better than Novasure and is the new gold standard. You’re just setting them, and their patients, up for disappointment, which is exactly what Minerva has become.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Medical Equipment/Device Sales
>
Minerva Surgical
>
Minerva vs NovaSure
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Medical Equipment/Device Sales
>
Minerva Surgical
>
Minerva vs NovaSure
>