New Corporate Tagline - Better Ingredients. Better Pizza. Papa Johns

Lilly HR tagline

Fewer People. Fewer Problems.

 

Correction. Fewer Old White Males. Fewer Problems.

 

Kind of like spending millions of dollars in market research to change the word "portfolio to "wide range of therapies"

 

Screw innovation. Branding is everything to the Executive Leadership Team.

 

I’ve seriously heard it all now. Better science? You sell knock off Lantus.

 

Perception is all that matters. If your marketing campaign can make people believe it, then revenues will rise. That's the bottom line. It's all about the $$$$$$$$$$$$$

 

Same ad agency that came up with Beginsulin.

 

I hear people inside and outside of Lilly mocking this tagline every day. I wonder how many years this one is going to last? Solid leadership does not result in new taglines ever few years.