One article comes out and everyone wants to buckle? We have helped so many people who suffer from this disease state. Yes, there are paid speakers. So? That is an industry standard practice. would you find someone who doesn't believe in your product to speak for you? Fuck NO! You find good speakers who know their shit. That article didn't talk about the many people who benefit-- IT was a smear campaign! Yes we had a few rotten eggs down south, but That is not the entire sales force. That is leadership's problem-- they should've sniffed those rotten eggs out, and did something about it then. Yes, it may not work for everyone, But we have helped MANY people! We have a mission to go out everyday, and help those who continuously hurt because of this awful disease. If I were leadership-- I would put out a media blast about of all the good this therapy has done. Blast out that PBA movie! not be reactive with CNN, be proactive. Counter their story with the good we have done! There is an entire picture to paint, we have great people here. They are zeroing in on the scum- Let us zoom out, and show them the good. AND stop reading that CNN story, because you will make that shit trend.
Our media statement or whatever you want to call it that we are supposed to share with our customers if they ask is pathetic.