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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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<p>[QUOTE="Anonymous, post: 5373677"]After the meeting, I was surprised with how pharma centric EXAS really is.. which is odd for a diagnostics DNA test.. Yikes to putting diagnostics into the hands of green pharma reps.. I think it is dumbing down the product, which is a wonderful DX test.. It gives EXAS the reputation of being pharma, especially with a co promotion.. Maybe the strategy will do great! Listen- we manufacture a dx test.. Therefore we should be working through distribution channels that are more common to the dx industry.. Look at immunocap, cytyc thin prep, surepath, abbott-FISH testing just to name a few... Let's give the test the justice it deserves and up the prestige and quality of who we let sell it.. I wonder how the thinprep/cytyc tesf would've turned out if it were not marketed through commercial lab reps and put into the hands of pharma instead.. Obviously, the strategy is quanity vs quality.. Something to think about folks.. Hire more dx people, they get this, the end result is order generation of the test.. Not cheerleading the test..[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 5373677"]After the meeting, I was surprised with how pharma centric EXAS really is.. which is odd for a diagnostics DNA test.. Yikes to putting diagnostics into the hands of green pharma reps.. I think it is dumbing down the product, which is a wonderful DX test.. It gives EXAS the reputation of being pharma, especially with a co promotion.. Maybe the strategy will do great! Listen- we manufacture a dx test.. Therefore we should be working through distribution channels that are more common to the dx industry.. Look at immunocap, cytyc thin prep, surepath, abbott-FISH testing just to name a few... Let's give the test the justice it deserves and up the prestige and quality of who we let sell it.. I wonder how the thinprep/cytyc tesf would've turned out if it were not marketed through commercial lab reps and put into the hands of pharma instead.. Obviously, the strategy is quanity vs quality.. Something to think about folks.. Hire more dx people, they get this, the end result is order generation of the test.. Not cheerleading the test..[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Laboratory/Diagnostic Sales
>
Exact Sciences
>
Our Stock is going down signed King Conroy
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Laboratory/Diagnostic Sales
>
Exact Sciences
>
Our Stock is going down signed King Conroy
>